The current humidifier companies, regardless of size, will easily ignore or pay attention to the planning of the channel. Enterprises often only have annual product planning and annual communication planning. Many companies think that "I set the dealership task well, support the products that should be in place, and the next batch of advertising promotions in the air, well, my work is over." In the same important channel planning, it is often overlooked by the top management, and the channel management department of many enterprises is only doing post-mortem statistics.
Humidifier channel planning should be in line with the actual situation of the enterprise, so that it is most important to "see and ask":
The purpose of “Wang†is to truly understand the changing trends of various sales channels and provide a realistic reference for the channel strategy. "Wang" agents, "Wang" terminal market, "Wang" competing products, "looking" the results of the channel planning implementation in the previous year. Through "looking", we must sum up our own views. In the direction of market changes, we must form our own opinions through "looking out".
"Smell" the market is to visit the market process, listen carefully to the opinions of agents, dealers and even store owners and shopping guides, and get a rough framework for channel policy formulation.
The "question" link is indispensable, taking the market with questions. In the process of communicating with the frontline personnel in the market, boldly ask and put all the questions out. During the question and answer process, it is easy to find better methods and measures.
After the "wang", "smell", "question" and other links, everyone has a "prescription", this prescription is not allowed, it depends on whether the above three links are done with care. "Cut" is accurate, enterprises are more powerful, "cut" is wrong, and the development of enterprises is often slowed down.
Before doing channel planning, we must sum up the data and summarize the rules. The channel management personnel should collect data extensively, understand the market in multiple forms, understand consumers in multiple channels, and gather ideas for brainstorming. After the channel planning is drawn, the special person is responsible for summarizing the methods of entering the channel, which can make people easy to learn, use, and produce results.
In 2010, near the end of the year, the humidifier enterprises in this year, in addition to the New Year's Day Spring Festival, can still move forward, basically the sales of work and other dust settled, the various planning work in 2011 has gradually started, the channel as the most important enterprise One of the resources is one of the indispensable contents of annual planning. The channel planning usually includes the 2010 channel strategy implementation report and summary; the 2011 industry and channel development trend report; the 2011 enterprise channel planning; Policy and implementation.
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