Lianfeng flooring - supplies lifestyle

Lianfeng Floor was born and grew up with the Chinese wood flooring industry and was hailed by the industry as the “Father of China's solid wood flooring” leader. Over the past 20 years, Lianfeng Floor has won the market with impeccable brand strength. In line with the goal of creating a "dream brand in the field of home building materials in China" and the brand vision of "creating a taster", Lianfeng has created a number of first prizes for the flooring industry and won widespread praise from the industry. Since 2008, Lianfeng Floor has cooperated with Ruifu Shengte (Nanjing) Marketing Consultancy Strategy to successfully complete the brand's gorgeous turn with the help of marketing brain agencies. A brand new brand image filled with taste of life has emerged.

Lianfeng Floor's brand strategy thinking of “learning more about life and quality home” is a reflection of the sense of responsibility of the company's persistent treatment of products and the unique understanding of consumers’ love for family life. Now, the entire floor industry has been transformed into a grand stage for interpreting the “dream of home life in China”. Consumers' choice of flooring products represents not only the choice of materials and ordinary products, but also means that they have more quality of life. The yearning and ambiguity of the way.

The quality of lifestyle products is not equal to luxury, and taste does not mean only wealth. As a flooring material used in large areas, wood flooring often plays a crucial role in the overall home improvement effect. It is also the consumer's dream for future home life. The core value of Lianfeng Floor's “Create a taster” comes from the foresight of consumer trends and deep insights into consumer demand. Focusing on the practical characteristics of durability, environmental protection, health and comfort, etc., flooring products are more prominent in their artistic essence as decorators of the home environment and ascending the quality of life. They use product styles to correspond to life appreciation of home art appreciation.

Lianfeng Shenshen understands that for the floor consumption at this stage, it is not a matter of purchasing a luxury brand to demonstrate its own taste, but rather to use a diversified product line that is more in line with the laws of the market and more consumer-level, to enrich the different living groups for each The experience and imagination of a perfect home life, because consumers choose not only the product, but the colorful lifestyle projected behind the product.

Based on this lifestyle-oriented concept, Lianfeng Floor regards every flooring product as an artwork for lifestyle support, and pushes back product development and technological innovation from the perspective of lifestyle choice, through Timber species, design of colors, manufacturing processes, functional improvements, home furnishings, and targeted trends in tidal flows are the ultimate test of consumers’ acceptance of the product's ultimate experience, full commitment, continuous improvement, and maximum Efforts are made to create a quality lifestyle with consumers who love life.

Life gives the brand a special period in which the soul is heavily homogenized in the flooring industry. The company's size and brand awareness are not sufficient to solve the company's core competitiveness issues, and it is not sustainable. The real brand is a rich symbolic complex with cultural connotations, a more influential psychological experience and communication, and it is a kind of profound interaction and response to the consumer demand. Therefore, a truly rich brand must be deeply rooted in the consumers it is facing. It is rooted in the lifestyle that consumers love, and all of them have a fascination with this lifestyle. Love.