March floor sales market warming wait-and-see

For the peak season in March and April, many home-based companies started promotional activities in advance to warm up the market and grab more customers. The person in charge of a floor home improvement brand also stated: “Since March and April, it has always been a small busy season for the floor home improvement market. This year’s activities started earlier and we do not want to miss this good time. This event is a warm-up of the whole spring event. In the March and April season, we will strengthen the marketing team and increase the frequency of activities to provide consumers with more value services."

In the case of little change in market conditions, playing quality cards, service cards, and stimulating consumers to become more conscious of consumption have become the focus of efforts of various companies. Yuan Zhaohui, deputy manager of the House Decoration and Operation Department, also said that in the service this year, Leroy will launch a six-year warranty without delay, playing quality and service cards, and retaining more customers.

Just need to wait and see in the robust flooring market in 2013 For the home market in 2013, many people in the industry said that the property market regulation policy will not change, but rigid demand has always been there, so it should be "steady increase." Liu Yang, deputy general manager of Chengcheng Plaza, said that from the point of view of passenger flow, the market is picking up this year, and the market in Beijing is still a quality market. Relatively speaking, the stores are mainly based on brand management. Decorations are relatively high-quality products that better meet demand. For the industry's generally optimistic "3·15", Liu Yang said that as the traditional peak season of the home industry every spring, the major shopping malls will certainly not miss, but this year's "3·15" during the ** period is rather special, so many shopping malls May avoid this time.

Wang Wei, vice president of Red Star Meikailong and general manager of Beijing-Shanghai and Southwest Region, said that since the end of last year, the market has started to pick up. The beginning of this year is also very good. Judging from the current situation, sales in Beijing, Shanghai, Chongqing, and Chengdu have increased greatly compared to previous years. “You can feel the enthusiasm of consumers for building materials such as flooring and home textiles over past years.” . Ren Cheng Group’s Vice President Ren Cheng also stated that despite the increasingly stringent national policy controls, the state’s control is also strongly supporting affordable housing. “2013 is full of hope. We believe that as the country’s urbanization process is included, The rigid demand brought about by the gradual release of the home industry has a positive side."

However, many companies have a deeper sense of urgency in 2013. Song Xiaoting, assistant to the general manager of Top 100 furniture, stated that the entire household industry is not very optimistic at present, and the feeling is similar to that of previous years. It is still mainly influenced by real estate. Yin Yuxin, deputy general manager of Oriental Home Furnishings Plaza, believes that since the beginning of last year and several months of last year, the market situation has shown an upset performance, but in mid-to late February, the country introduced a new “State of the Five”, and the response to the market has been suppressed. "This 'state five' is just a framework, and I personally think that there may be more detailed and more stringent control measures after the **, which may bring a bit of coolness to the hot market."

Yuan Chaohui, deputy manager of the House Decoration and Operation Department, said: “We have registered more than 900 people for this event, which is about 40%, and the number of orders is about 10%. There are still a lot of passengers, but the rate of signing is not high. Feel that consumers are still watching."