Network into the main battlefield hardware company network promotion bitter and sweet

Nowadays, the Internet market has become more and more mature. With the popularization and specialization of network applications, network promotion has also evolved into the main battlefield of various enterprises' advertising marketing. As early as 2005, Gaofeng New Building Material (Suzhou) Co., Ltd. (hereinafter referred to as Gaofeng Building Material Company) moved the main battlefield to Baidu for promotion, but for five consecutive years, the input of more than 100,000 has not brought much to the company. Promotional effect. At the beginning of 2011, Gaofeng Building Materials Co., Ltd. made a 3,000-yuan gold medal membership on the global hardware network with a try-and-try attitude. No one thought that this small but unexpected decision unexpectedly ushered in the company's online trade. In spring, the order seems to be blooming and out of control. Please join us as we step into this “not bad money” corporate network to promote the bitter and sweet story behind.

High expenditure but fresh effect - bitter

I believe everyone is familiar with Baidu's bidding rankings. It is to promote the company's products, services, etc. in the form of keywords on the Baidu search engine, advertised with a small amount of investment can bring a large number of potential customers to the company, effectively promote the company's sales of network promotion.

It can't be denied that Baidu's bidding ranking has made many small and medium-sized enterprises that are good at online sales and promotion earn enough, but it is obviously not the best tool for high-flying building materials companies to promote.

Mr. Hong Fugeng, the company’s network marketing manager, frankly stated that the rapid development of e-commerce, the use of competitive rankings to do online sales of the company only more unabated, everyone's common desire to come out: the top ranks, and even companies want to be old first, so it will be formed A vicious competition: the price of keyword clicks has gone up.

Gao Feng Building Materials Company pays great attention to Baidu rankings, even if the price is high, the company will not be bothered to throw more than 100,000 per year. However, over time, they gradually found that many keywords in Baidu search, out of the majority of bid rankings. According to the customer's habit of using keyword search, in order to find a better one, it is natural to click on this site and click on that site to compare with each other. In this way, the number of clicks is increased invisibly, and the corresponding cost of the company is also increased. However, business opportunities have not increased.

There is also a problem that plagues Gaofeng Building Materials Company. Although the company is very approving of e-commerce, it lacks systematic understanding and professional operation. As the saying goes, “it is better to give them fish than to give them.” They are even more eager to provide At the same time, online trading can impart more e-commerce application knowledge to customers.

Low investment actually high returns - sweet

Because of its low effectiveness, Gaofeng Building Materials Company canceled the Baidu PPC ranking of 5 years in 2010. Nearly 600,000 network promotion costs have suddenly become a “cloud,” which also makes Gaofeng Building Materials Co., Ltd. Business lost most of its confidence.

However, no one thought that a phone call in October 2010 had reversed this embarrassing situation.

The phone came from Cao Shibin, a global hardware network consultant, and encouraged Gaofeng Building Materials to join the hardware channel membership. The fee is 3,000 yuan/year.

A year's worth of tens of thousands of inputs are overdone, and the service of 3,000 yuan a year is not reliable. The minds of Hong Hung's managers are constantly questioning one by one.

However, Manager Hung did not refuse to keep in touch with Cao Shibin, because the global hardware network consultant adhering to the principle of lifelong service to customers, in addition to introducing the website service more to convey the industry dynamics and e-commerce application knowledge, which makes Hong manager feel quite Interests, and the global hardware network will introduce real success stories to new customers, after careful observation for three months, Gao Feng Building Materials Company in January 2011 assuredly joined the "Hardware Link" members.

According to Mr. Hung, the price of the hardware pass is very high, and the gold membership (3000 yuan/month) is a good value for money with only one keyword ranking. The company has set “PC Sunshine Board”, “PC Stamina Board”, and “PC. Boards, etc., remain in the fifth to eighth positions on Baidu’s homepage, and some regional words such as “Pan Nailboard Price in Jiangsu Province”, “Price of Shanghai Pc Nailboard”, “Price of Hangzhou Pc Nailboard”, “ Beijing PC Nai Liban prices "mainly maintain the top three positions.

The ranking of such awesome force made Hong manager resolutely decided to upgrade the gold medal membership to a platinum member (6,800 yuan/year). Hong Jun told the Global Hardware Network reporter that for more than two months, his average telephone enquiry per day has remained at least 6 At around, there are more than eight times. According to preliminary statistics, a total of 9 customers were negotiated and received orders of around 80,000 yuan.

Although contact with e-commerce has been for 5 or 6 years, the joy of initial attempts to success has really excited Manager Hong for a long time. We believe that such a feeling of success will never be lost. It will be accompanied by Gaofeng building materials company to become even more brilliant. 2011, 2012, 2013, 2014... longer and longer.