Solid wood furniture did not cut prices but increased

Last year, due to rising wages and various timber prices, the prices of solid wood furniture using wood as the main raw material were also sings. Although it was far less than the price increase of more than 80% of high-end mahogany such as Huanghuali, rosewood, rosewood, but the increase It is more than 20%, however, with the continued deepening of the property market regulation and the weakening of practical and investment demand, the trend of solid wood furniture prices this year is quite delicate.

Last year's increase of 20% to 30%

Compared with the skyrocketing high-end mahogany furniture, the price of solid wood rose more moderately last year. Zhao Ge, general manager of Meikemeijia store system, told reporters that the increase of Meikemeijia solid wood furniture last year was only similar to that of CPI.

However, when the reporter visited the major stores, he found that although the prices of the solid wood furniture of the major brands have not risen much, due to the reduction in discounts, in fact, the rise of solid wood furniture last year was about 20%, and the rise of some brands Up to 30%.

This year's prices have stabilized

What is the price trend of solid wood furniture this year? Sun Xiaozhou, chairman of Beijing Fomele Home Furnishing, said that solid wood furniture companies are "resource-consuming", and China restricts the mining and logging of forestry resources, so the proportion of domestically imported furniture wood is increasing a lot every year. For example, ash, which is commonly used in domestic furniture, was mainly imported from Russia. "Things are rare", which determines that the price of solid wood is definitely bullish in the long run.

According to the survey, the amount of precious wood used in China's solid wood furniture market has far exceeded the total amount of trees in China. In order to protect forest resources, China's forestry authorities have become increasingly strict in the review of felling. At the same time, China's log import channels have also followed the major timber The producer country is hindered by increasing restrictions. At present, the supply of logs in China is very tight, and the prices of raw materials have skyrocketed. Some solid wood furniture has reached the position of "a clever woman can't cook without rice", so it is quite common to use poor wood as a furniture frame and then paste high-quality solid wood skins. .

Raw material prices may continue to have upward pressure, but the weak demand has also made manufacturers of solid wood furniture dare not to raise prices lightly. In 2012, the trend of solid wood furniture prices, Zhao Ge said, should not decline.

Solid wood furniture prices rose another 5% this year

Recently, Ms. Wu reported that a set of solid wood furniture with a price of 5,800 yuan that she had seen at Red Star Macalline a month ago had gone up to 6,100 yuan when she went to see it again yesterday. The reporter visited three stores in Guiyang Red Star Macalline, Actual House, and Southwest Furniture City and learned that the continuous rise in raw material costs and labor costs has once again affected furniture sales terminals, except for some manufacturers who have already signed supply agreements. While keeping the original price unchanged, some solid wood furniture brands ushered in the second price increase this year, with the price increase ranging from 3% to 5%.

The reporter learned from the Guizhou Timber Circulation Association that Southeast Asia, Africa, North America and Russia have been the main sources of timber imports in China. However, under the combined effect of factors such as reduced resources, national policy restrictions, rising exchange rates and transportation costs, Timber prices have increased significantly compared to the previous two years. The rise in wood prices, coupled with the increasing purchase and transportation costs of factories, ultimately contributed to the recent price increases of some solid wood furniture brands.

The reporter made a rough statistics in the three large furniture stores visited. So far, at least three solid wood furniture brands have increased their prices, and six are planning to raise prices in late June.

"Price increase is not necessarily a good thing for us. Although it is said that if the price is not increased, the profit will decrease after the cost is increased, but if the price is increased when the market is not good, it will also hurt the enthusiasm of consumption." Huang Youde, a local solid wood furniture agent of Kailong, said: "I only made a few orders this month, except for rent, utilities, and labor costs, and there was no profit at all." He said, but if the manufacturer wants to raise prices, as an agent , Only to follow the price increase.

However, in the interview, most consumers did not change their purchase plan due to the price increase of solid wood furniture. Li Yuan, a citizen living in Century City, said that it is not ruled out that individual brands will alleviate the pressure of price increases by sub-charging or cutting corners, so they should not only look at the price, but to recognize the brand and quality.