“Exiting is not a simple move, nor is it a passive wait.†Zhang Chuanxi, executive chairman and secretary general of the National Federation of Industry and Commerce Furniture and Decoration Industry Association, said that since the national environmental protection policy was issued in 2014, the transfer of Beijing home furnishing industry has become a must. The problem of the line, the Italian style and the love of Iris is tantamount to giving a way to the home furnishing companies that are still hesitating to go: holding the group to carry out the construction of the industrial park, may be spared in the relocation and reshuffle . The country's most mainstream software furniture manufacturers, panel furniture manufacturers and large-scale office furniture manufacturers have taken the lead in moving away from Beijing, releasing an urgent signal to their peers: the mainstream enterprises that have become famous for many years and abide by environmental standards are aware It’s not easy to get to the “Jingcheng big homeâ€. When are the brand awareness and strengths far less than their small businesses?
Site selection Lutai built "Industrial City"
At 12 noon on January 28, Wen Shiquan, Chairman of Yifeng Furniture, and Mr. Qi Youbin, President of Ai Rui Rui, and other five major home furnishing companies in Beijing took the lead and signed their names on the same settlement agreement. The construction of Beijing-Tianjin Home Innovation Industrial City will bring the investment environment of Lutai Economic Development Zone and the signing ceremony of the Beijing-Tianjin Home-Innovative Industrial City project to a climax.
The reporter learned at the signing site that the industrial city was invested and constructed by five mainstream Beijing home furnishing companies, namely Yifeng, Ai Ruisi, Shiji Jingtai and Meiya Sponge. It was opened in 2016 with a total investment of more than 2 billion yuan. More than 2,000 acres, it is planned to build an innovative base with a complete home industry within two years. "In addition to the sub-line areas such as pension real estate, organic farms and eco-tourism, the industrial city will also fully implement the construction of intelligent chemical plants, integrate with Germany in industrial docking and production technology, and lead other industrial parks." According to the reporter's exclusive disclosure, the industrial city has carried out different degrees of innovation from layout planning, resettlement, plate construction and production technology.
The home location of Beijing home furnishing enterprises has indeed tested the head of the enterprise. In recent years, nearly ten similar home-like industrial parks have emerged around Beijing. In October 2015 alone, three home industrial parks, namely Qingxian, Hangu and Baigou, have emerged. Why is this intention, Five mainstream Beijing home furnishing companies, such as Ai Ruisi, Shiji Jingtai and Meiya Sponge, will transfer Lutai? “The reason why Lutai was chosen is because Lutai is located at the junction of Beijing, Hebei and Tianjin. The geographical position is superior, which can fully meet the purpose of Beijing home furnishing enterprises relying on Beijing-Tianjin-Hebei radiation. The second is the Lutai leadership team. Cooperation has given real support and support; third, the land in Lutai Economic Development Zone is a net land, with low development costs and promising prospects.†Wen Shiquan said.
First-time mainstream Beijing enterprises
The transfer of household enterprises has long been nothing new. From the coordinated development of Beijing-Tianjin-Hebei to the national strategy, the Catalogue of Prohibitions and Restrictions for New Industries in Beijing (2015 Edition) lists furniture manufacturing as “prohibited new construction and expansionâ€. Since the announcement of relevant policies, many home furnishing companies have moved out of the capital to find vitality under the policy. The recent transfer of the group took place in the just-concluded January 2016. 25 home furnishing enterprises collectively moved to Hangu. Among the 7,000-acre land planned by the Bohai Furniture Industrial Park, nearly half of the land was already famous.
Unlike most of the well-known home furnishing companies that have settled in the Bohai Furniture Industry Park, the home furnishing enterprises that have been transferred to the Lutai Beijing-Tianjin Home Innovation Industry City can be described as the leader in the Beijing home furnishing industry. For example, Yifeng Furniture, as the iconic brand enterprise of Chinese panel furniture, has formed a strategic partnership with Europa Group as early as 2000, and has taken the lead in environmentally upgrading the products, and its furniture has reached or even surpassed Europe E1 and E0. Environmental rating standard. Wen Shiquan, the head of the company, also had a high prestige in the industry. In the election of the Beijing-style furniture alliance in November 2015, the high-ranking vote was elected as the chairman of the alliance. The five companies that were transferred to the group were all members of the Jingpai Furniture Alliance; Ai Ruisi It is the leading brand of China's software furniture, and its product distribution network covers the whole world. It forms a professional household products supply system with Italian local design and research center, Chinese factory as production base and global specialty store distribution network. In 2015, Ai Ruisi was in Red Star Macalline’s sales even topped the list of Beijing-style furniture companies and opened the sofa Customized era; Century Jingtai Furniture is famous in the field of office furniture. It is a fixed agency of the Central Committee of the Central Committee of the Communist Party of China, a central government office, and a designated supplier of office furniture purchased by various districts in Beijing.
It is worth mentioning that Ai Ruisi built a factory in Xianghe, Hebei Province as early as 2008. In 2010, the Xianghe factory was officially completed, and the initial transfer has been realized. This shift in the army reflects the transfer of the home industry. It is imminent.
Home industry transfer is irreversible
On January 28th, Beijing Commercial Daily pointed out in the report titled "The 90% of the furniture manufacturers in Beijing are facing the transfer", the enterprises that have achieved the standardization of water-based paints and the mahogany furniture enterprises are expected to continue to leave the production base in the suburbs of Beijing. The conditions are very strict, and the number will not exceed 1/10 of the existing 1,000 home furnishing enterprises in Beijing. Jiucheng Jiucheng home furnishing enterprises have to face the situation of shifting to Beijing. However, some insiders told reporters that it is hard to say whether 10% of them can stay in the end.
"It is better to take the lead and take the lead in order to wait for the elimination." Based on this consideration, Wen Shiquan, the chairman of Yifeng Furniture, led the five members of the Beijing School to the Lutai Economic Development Zone. In his view, the relocation of Beijing's home furnishing enterprises has long been a matter of unwillingness of enterprises, but an inflexible measure. In this war of Beijing's home furnishing enterprises, the sooner the shots represent the ability to be in the location, policy, etc. There are more choices in terms of aspects.
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