Three or four markets into the security door market mainstream

At present, many anti-theft door manufacturers' attention is still mainly placed on the project list, because retail security doors are relatively small profits, and the level of contact with the customer and the structure is more complex, the control of the terminal requires a higher level. In general, for Sichuan anti-theft door companies, there are mainly three sales channels: engineering orders, retail orders, and foreign trade orders. Although the process of doing the project is relatively long, it is relatively simple, and more importantly, the profit is much more significant. Therefore, most dealers do not focus on the retail operation of the front door. However, when the business develops to a certain stage and needs to continue to expand sales, it is necessary to consider working on retail orders.

Especially in the current situation of fierce market competition, the competition for engineering bills has become increasingly fierce, and foreign trade orders have also been greatly affected. To further expand sales volume and maintain a certain profit margin, companies must make a difference in retail channels. It is understood that with the rapid development of high-end residential communities and villas in China, consumers are increasingly demanding high-end security doors. More and more communities are increasing the quality of their communities, adding security measures, and are willing to choose to install smart, Technology, high-end security door with fingerprint lock and other functions. According to relevant personage analysis, this year China's high-end security doors have a market capacity of several hundred billion yuan. In the coming years, the high-end Sichuan security door industry will also maintain rapid growth.

For the retail market, opportunities are created in the development of supporting industries. Such as hardware, glass, sheet metal and other industries, the direct impact on the development of security doors. The development of new functions of accessories products and the application of new materials have brought about a new revolution in the development of the Sichuan security door industry. Improve the design of customer contact points, exhibition halls or specialty stores. The design style and on-site effects of exhibition halls or specialty stores will imperceptibly influence customers' impressions of security door products, corporate image and security door brand, and make the exhibition hall show its characteristics. Nowadays, consumers are paying attention to the concept of consumption. Therefore, the design of exhibition halls should also be included in this regard. Chengdu's anti-theft door should allow people to enter the exhibition hall and get the visual enjoyment, so that consumers can look forward with their eyes and eyes. .

Faced with such a large market demand, what is the market supply situation? According to Wang Li’s payment manager and Shuang Jian’s general manager Zhang, China’s high-end security doors are still in their infancy, unlike the conventional security door market. set. It can be said that the high-end anti-theft door market is still a blue ocean, and the market has great potential. At this time, entering this field is a good opportunity.

In the off-season, the sales of large stores are not enough to pay rent and property expenses. From the perspective of input-output ratio, the efficiency of the retail market of the security doors in the first and second-tier cities is very low. With the increase in the consumption capacity of building materials for the three or four-level counties and rural markets, the demand for products based on solid wood composite doors has kept growing. With the small amount of investment and commitment from dealers, the three or four-tier market has become the largest in Sichuan anti-theft door companies. A promising retail terminal market.

In this regard, industry experts believe that Sichuan anti-theft door companies to dig the market, the channel will sink, companies will pay more attention to second-tier cities and even the county level, township market, and provide the appropriate products and services. However, it is understood that most of the three or four markets have greater price elasticity for security door products. Therefore, second-tier brands with small brand value added are more advantageous than front-line brands.