Wooden doors market is becoming more and more severe

1, raw material prices

With the shortage of resources in the world, raw material prices have increased significantly, and the cost of wooden doors as a resource product is bound to increase. It is reported that excessively high prices of raw materials have caused wooden doors to rise once in a matter of months or even a couple of months. Fierce competition makes sellers dare not swear to raise prices, and many people have to reluctantly reduce profits.

2, consumers tend to be rational

From the point of view of the main body of the consumer market, consumers are more and more rational, and the popular price promotions in previous years have lost the power of the past.

3. Influence of national policies

*** Appreciation, and the reduction of export tax rebates for “two high and one capital” enterprises by the country, many brands that had previously locked in international markets have also turned to seize the domestic market. Brand competition outsiders and internal heat have, to a certain extent, increased marketing costs. The traditional marketing model is facing severe challenges, and the domestic wooden door industry with huge living space is also facing ever-increasing competition.

Brand segmentation forms a new pattern

A dealer who worked in the wooden door industry for many years stated: "All brands are more and more down-to-earth, no longer playing with the concept of speculation that is nothing, the terminal store image is transformed according to needs, after-sales service is gradually strengthened ... This series of changes have shown that Each brand has entered the construction phase of the brand connotation, which will make the brand's personality more and more obvious.The more prominent the personality of each brand, the more focused the targeted customers, the more consumers with different needs can understand their respective Choose the direction and pay attention to the relevant brand. The whole wooden door market will not appear antibacterial because of a certain brand, and the whole industry will be antibacterial.

Brand integration, capital operation, and corporate alliances are becoming more active. This is one of the most significant features of the wooden door industry this year. The industry is shuffling immediately. Competition will force brands to segment customers in the market and create new patterns in brand segmentation.

Co-existence of cooperation and competition

For each wooden door enterprise itself, it must find the market positioning, customer positioning, brand positioning, establish a unique brand personality, enhance its own competitiveness, and occupy and expand the market.

In addition, the future market will require cooperation and co-existence between related companies to attack the market in a corporate form. This requires companies of all brands to be good at sharing interests with others, make good use of the leveraging principle of resource integration, and develop peer and cross-industry alliances to complement each other's strengths, give full play to the power of group operations, and create innovative profit models so that alliance companies can enjoy each other. The greatest value to achieve mutual benefit and win-win.