Background: The Chinese property market in 2010 can be called the year of regulation. But at the end of the year of regulation and control, the property markets around the world were restless again. According to the latest statistics from China Index Research Institute, in November, among the top ten cities in the country, except for Nanjing, the prices of the remaining nine cities have all risen by different degrees. Looking forward to 2011, will house prices fall? Will the property tax in the hot debate be implemented? If it is a trip, what impact will it have on the home furnishing industry in the real estate downstream industry?
Interpretation:
Regarding the new property policy, everyone is unanimously optimistic and feels that it will not cause too much impact on the home furnishing industry.
"Actually, it is not the moment of regulation and control, there are really not so many houses, there are really not so many renovations, it is still people's psychology. In 2008, it was most obvious to cover the money bag." Zhang Fan, chairman of Dadi Decoration said This is mainly a consumer mentality issue. Zhang Fan believes that rigid demand still exists in 2011. As an enterprise, it is necessary to focus on internal strength and characteristics. If an enterprise wants to develop, it must find a way to attract consumers to you and rely on its strength to let consumers buy it.
"Regulation is not terrible, because enterprises have to adjust themselves if they want to keep up with the changes of the times." Yang Chongli, chairman of Henan Donglitian Decoration, said, "Traditional decoration companies are getting harder and harder to do." Yang Chongli said frankly, if Only by designing and constructing, the decoration company can never do much, so in order to seek new profit growth points, everyone began to extend the industrial chain.
Keywords: overall home
Background: "Big Home" is becoming the industry's future development trend. Consumers have risen from the initial pursuit of living to life enjoyment, and the demand for home furnishing has been upgraded from single to diverse, personalized, taste and enjoyment.
Under the development trend of big home furnishing, how to turn the development of big home furnishing industry ecological chain into an operable enterprise development strategy and planning? In the era of big home furnishing, how can Chinese home furnishing enterprises complete the gorgeous transformation? How to look forward to consumer demand, lead the way of life, and create new markets?
Interpretation:
"Big home is an inevitable trend in the future development of the market, because the one-stop shopping derived from this model can not only provide convenience to consumers, but also allow businesses to integrate resources, which can be said to be a win-win model." Longfa Zhang Sihai, general manager of decoration Zhengzhou, said with certainty that in 2011, Zhengzhou's first-line decoration brands will play the big home furnishing model.
"But it's not the purchase of building materials, it's called the whole home." Yang Chongli said, for example, if a consumer has a 120 square meter house and wants to spend 150,000 yuan to decorate, then the decoration company should make reasonable decisions for him according to his life status. Allocation and design.
"Complete home furnishing is like a table in a big hotel." Yang Chongli said that decoration companies that really play with the overall home furnishing are well versed in the art of ordering food. Not only must there be shark fin abalone, but also green bean curd on the table. In this way, this meal will make people feel delicious. The overall home is to allow consumers to enjoy a more comfortable home life while saving money and effort.
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