Coating companies to win the market "four cards"

What will happen to the paint market in the second half of 2011? What are the characteristics of the paint market in the second half of this year? In fact, the market trend is difficult to be accurately predicted! As the saying goes, it can change with change, the author believes that paint companies should pay attention to four points: cost-effective, personalized, brand awareness, environmental protection concept, the second half of the day will not be too difficult.

Integrated cost-effectiveness is the focus Faced with increasing consumer demand for product cost performance, paint companies have begun to consider the perfect combination of price, service and quality. Reducing costs, setting prices properly, innovating products, paying attention to details, and improving services are all necessary for coating companies. After all, regardless of changes in the objective environment and consumer psychology, ** internal strength and profound acumen are always the secrets of a successful enterprise.

Personalized needs have become increasingly prominent in the 80s and gradually become the main force for home improvement. Their consumer psychology has also become an important factor affecting the overall market consumption trends. 80 is the pursuit of personalized life generation, the face of the decoration is even more true, mix and match style, fashion style, alternative decoration and everything can not be less. This large increase in market capacity reflects the needs of consumers, so in the paint market in 2011, personalized demand must be one of the indispensable keywords.

The brand awareness becomes stronger and stronger With the continuous improvement of people’s living standards, the factors considered by consumers in the cabinet market when purchasing the cabinet products are not only limited to the price and quality, but also more consideration will be given to the product brand. The added value. In other words, the brand awareness of consumers is increasing day by day. Coatings are not just decoration materials, but also reflect one's life quality and heritage. In the face of increasingly strong consumer brand awareness, branding has become a ** treasure for paint companies to attract more passengers.

Environmental protection is the unchanging theme In recent years, environmental protection has always been one of the hot topics in the field of decoration. In the second half of this year, the term will continue to be a major protagonist in the paint market. It is understood that consumers in the paint market now have higher requirements for environmental protection when purchasing products: not only will they know the harmful content of the product in detail, but they will also give priority to those products that have received various environmental certifications. With the continuous improvement of people's consumption level, for those products with a high environmental factor, we are not only willing to buy, but also have the economic strength to purchase.