Middle East market still has great demand for the latest security system

Combined with the recent Dubai International Security Equipment and Technology Exhibition 2012 in Dubai, the British Security Association (BSIA) Export Committee investigated the growing needs of the Middle East market for UK security solutions. The survey shows that despite the severe global trade situation, the Middle East market still has great demand for the latest security systems of British companies.

Nearly two-thirds (62.5%) of the members of the BSIA Export Committee active in the Middle East responded to the survey and said that there has been a significant increase in business income from the Middle East market in the past year. In contrast, less than one-third (31.3%) of the company’s members had the same level of business, and only a few corporate members (6.3%) had a decrease in sales in the region.

In the business areas involved in the surveyed companies, 75% were electronic security vendors, 12.5% ​​related to the financial market, and the rest were on average for security distributors and installers.

When asked about the security technologies they believe to have the greatest impact on the Middle East, 61.5% of respondents said they have dominated the hybrid solution in the past year, combining the latest digital networks on the traditional analog infrastructure. safety technology. In addition, when the high-definition revolution in consumer electronics products, BSIA Export Committee members began to rank second in the Middle East market with megapixel technology and 30.8%. The other technology is intelligent VCA (video content analysis), and its potential has finally been realized, ranking third with 7.7%.

It is noteworthy that the study also investigated the main factors that the members of the export committee saw as the dominant buying decision in the Middle East. Although nearly 57.1% of respondents regard the initial purchase price as the most important factor, 29% of respondents believe that technological innovation is the dominant factor. In addition, an encouraging finding was that 14.3% of companies found that meeting industry standards was a major decision factor when trading with customers in the Middle East, which is also a key requirement for BSIA members. Other subsidiary factors include: supplier's confidence and brand reputation.

The survey also found that the vertical market is the main service target of the solutions provided by the members of the export committee. According to reports, the largest market sector is the government, accounting for 64.3%; followed by the second place is the hotel leisure and retail industry, accounting for 14.3%; again the transportation industry, accounting for 7.1%.