Hardware locks industry is still at the bottom of the ranks

China's hardware lock industry is still at the low end, the industry chain is immature. The biggest feature is the large number of small and micro enterprises. Although this can make the market fully competitive, the phenomenon of serious homogeneity has seriously hampered the development of the industry. At present, there are relatively few brand names that are recognized and well-known by consumers in China. Although the development trend is good, the level of competition is still relatively low. When the quantitative change triggers a qualitative change, the industry still lacks a genuine innovation force to promote such a leap.

According to the Yubo Zhiye Market Research Center, the future competition will remain brand, quality and channels. In particular, competition in the future market will no longer be a competition among domestic enterprises. Foreign giants of locks have flooded into the Chinese market, and foreign companies’ acquisition of Chinese companies is accelerating.

The current lock industry has begun to move toward higher-middle-ranking positions, starting with traditional workshop-style manufacturing and turning to brand-name corporate design. Brand-name products are increasingly welcomed by fresh middle-class consumers. The narrowness of domestic development thinking makes the entire industry chain unable to extend, and it is difficult to form a systematic, serialized development.

The brand awareness of enterprises needs to be strengthened. The current lock industry has begun to advance to higher-middle-ranking positions, and the traditional traditional workshop-style manufacturing has begun to shift to brand-name corporate design. Brand-name products are increasingly welcomed by fresh middle-class consumers. The narrowness of domestic development thinking makes the entire industry chain unable to extend, and it is difficult to form a systematic, serialized development. The lack of brand awareness makes the domestic lock industry unable to produce brand-name companies and star products. Most companies can only act as agents of international brands and become "supporters". This is a "support role" for the domestic lock industry.

With the opening of the market and the speeding up of the lock industry in China and the world, high-end products will be a high market for international competition. Lock products that combine security, aesthetics, and decoration will be the mainstream of the future. The development of electronic smart locks will enter the fast lane of development. According to market survey data, the domestic lock market's share of high-tech products such as biometrics and electronic technologies will reach 40 billion yuan***, totaling more than 50 million sets.

With the rapid development of pillar-type industries such as residential, automobiles, medium to high-end office buildings, and hotels, and the growing demand for highly protective lock products from defense, public security, and financial systems, the outlook for the premium lock market is optimistic. According to experts, high-tech products, such as biometrics and electronic technology, are currently in a blank stage in the consumer market of locks. However, the desire of consumers in this area is increasing every year. Various lock companies have developed IC card electronic door locks, electronic code locks, encrypted magnetic card door locks, Loudi intercom security systems, valve locks, and fingerprint locks. Because the high-end locks have high technical content, more prominent humanity and individualized features, the profits of the products are also relatively high.

At present, there are four major trends in the hardware lock market.

First, the attention to culture and personality is incorporated in industrial design. There are a variety of lock hardware styles available on the market, and there are many varieties. However, it is not uncommon to include various cultural connotations as a design concept since the beginning of the design. Therefore, the first trend is to perform a brand new function on the lock body. Designed to meet family needs. More attention is paid to user experience and product humanity. Second, the rise of smart lock smart hardware, at present, smart locks with high technical and scientific content, including password locks, IC card locks, fingerprint locks, etc., are used for biometrics due to their unique convenience and gradual maturity of technology. The technology's fingerprint lock has more broad market prospects due to the fingerprint's uniqueness, non-replicability, portability, forgetting, and missing features. Bangpai hardware door lock has never stopped this aspect of research and innovation.

Third, hardware locks companies pay more attention to the attention to details of hardware products, and strive to improve product quality, reflect consumer tastes from details, and reflect the understanding of product content. It is to pay attention to technology and quality certification, so that product implementation standards and international standards. This is one of the most important consumers.

Fourth, companies pay more attention to quality and brand. The connotation of a truly good brand is the crystallization of quality, durability, and continuous development; quality is the life of an enterprise. It also pays attention to product innovation and patent applications, enhances core competitiveness, and increasingly regulates the protection of intellectual property.

From the forecast report of supply and demand in the Chinese lock industry market and the development trend forecast report, it is understood that in addition to focusing on quality and pursuing innovation, hardware lock companies must also make every effort to do a good job in marketing strategy so as to be invincible in the market. To do a good job in corporate marketing, it is really necessary to rack its brains, to make it work, and to do full-scale marketing! Understand the market demand Marketing must have its own personality, use its own characteristics to create a demand to attract consumers; the other is to meet the customer's intrinsic needs in all directions, that is to say, the company must develop a natural, rich and colorful alternative. The products, in order to break through the conventional and aggressive marketing, excavate, guide, create and meet the market demand, in line with the personalized consumer tide of today's people seeking new, different, and change.

Companies must use marketing skills that compete with competitors to intentionally lead the market and consumer groups to grow in a direction that is beneficial to themselves, make potential markets a real market, and gradually widen their distance from competitors to make themselves more For the unique, in order to eventually reach the market, occupy the market, have a marketing purpose for a marketing idea. To satisfy personal requirements to the utmost, the so-called "customer is God", everything must start from the customer, and establish a good relationship with each customer to carry out the difference. After knowing the needs of customers, the greatest limit meets the individual needs of consumers. In the nature of marketing, consumers are completely self-centered when they purchase merchandise, and existing products can not meet the demand, they can put forward specific requirements to enterprises, and enterprises can customize the ideal products of consumers. With the king's product, the market competitiveness of the company is virtually enhanced.

In an increasingly competitive market, who's products can best meet the needs of customers, who will eventually win the market. Hardware locks companies can understand the changes in market demand in a timely manner, develop a natural marketing strategy, the company's market competitiveness has increased, the company's economic benefits will also rise, and further promote the expansion of the company's growth! The expansion of all these functions makes it an important component of the building and, at the same time, greatly enhances the market competitiveness of hardware locks. Whoever can grasp the market will be able to achieve success.