According to industry insiders, as long as the economic growth rate continues to be pursued, the high-end furniture market will continue to expand, and the high-end furniture market will also show a trend of shifting from the coast to the inland. Many factors in the high-end furniture sandwiches are forced to retreat. In many European and American countries, the furniture market is basically operated by furniture stores. The supply is provided by local wholesale companies or brand furniture companies. However, no matter what brands and enterprises are stationed in other countries, they have to follow the local customs and observe the consumption habits of local consumers. Therefore, the methods and channels of some foreign furniture when entering China are generally conservative, and it is the first choice to enter high-end stores. In this market, manufacturers and merchants continue to expand, diluting the profits of the industry, and reducing the profitability and profitability of dealers. A dealer named Xu said to reporters that their income in the store is getting less and less. In many cases, the income is digested by the expensive rent of the store, and the position of the brand image store in the store cannot be chosen. The dealer is very wronged. Since the development of the era, the advantages and original intentions of entering the store have completely deteriorated. Originally, I wanted to use the store channel to promote sales. However, the excessive expansion speed and excessive density of many stores have led to a decline in the sales of the company's unit space. It can only be "expanded" with the store, which will increase the cost pressure of the company, a dealer complained to reporters. What is the impact of high-end furniture brands under the times? Under such a status quo, more and more high-end brands are gradually getting rid of the control of the store, taking the independent channel mode, Qumei Furniture (view map), Dynasty furniture, FFDM and other companies have their own independent brand stores, renowned Shanghai's Yazhen's specialty store has also been operating very successfully. Aibao Furniture in Zhenning Road does not even open a store every day, but it can guarantee sufficient sales performance... Self-built independent brand stores and follow-up chains Is there a contradiction in the development of home-based stores? Chen Jian, the public relations and project manager of Roachburg Furniture, which will open a brand-independent store, said that independent stores can better reflect the high-end of “monopolyâ€, and companies can determine the image and location of their own stores without being controlled by the store. Self-built stores tend to be large in size, allowing them to display their products more comprehensively, giving consumers more choices and helping to increase sales per single. Although the high-end brand positioning makes them highly competitive in the market, they do not aim at the quantity themselves. Due to the cluster effect, the traffic generated in JSWB has already cultivated a part of the customer group for them. It is necessary for Rochburg to set up a special one. The brand's independent store to further deepen its image. Of course, the location of the store is also particularly important, not only to consider the passenger flow, but also to consider the consumption capacity of the region. In addition, the reporter learned that after opening an independent store, Roachburg will sell some other high-end artworks that match it in addition to furniture. For the store in the store will disappear, Chen said that there is still a transition period, the store and independent channels will coexist for some time, the merchant does not have to decide to break the arm. “In the domestic market, consumption habits cannot be changed immediately. Most people buy furniture or they will choose to enter the store. Therefore, it is safer to give up at both ends.†Of course, not all dealers think so, the general manager of a high-end furniture brand. The attitude is still cautious. In his view, the business model of an independent store requires a lot of money and energy, and the risk is even greater. If the business is unsuccessful, it is equal to burning money. Even if you survive in the store, it is safer than the other way. In addition, you can enjoy a lot of added value in cooperation with well-known home stores. The mutual benefit between the two is not the opening of an independent store.
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