Shanghai Floor Show Highlights Trends Famous Brands Take High-end Routes

The China International Flooring Materials and Pavement Technology Exhibition, which was hailed as "the most authoritative trade trade show in the Asia-Pacific region," ended on March 29 at the Shanghai New International Expo Center. Because of its remarkable achievements and rich information, the exhibition has been fully recognized and supported by the industry and has become a leading indicator and booster for the development of the industry. It is the preferred platform for domestic and foreign flooring material companies to exhibit.

According to the organizer, there were 26,956 professional visitors who only pre-registered online this time, an increase of 28% compared with previous years. The hot spot of the exhibition has injected more vitality into the on-site brand activities of more companies. At the scene, the reporter found that floor companies not only did articles on materials, design, and technology, but also famous brands took the “high-end line”.

Parquet flooring into the show highlights

Parquet flooring is the brightest highlight of this year's show. From solid wood floor to laminate flooring, all kinds of parquet flooring are dazzling. This kind of floor has natural texture of wood grain, and at the same time it can transform various patterns. It is very bold and beautiful. It is a breakthrough to the traditional wood floor. At the exhibition, not only the flooring companies did a lot of publicity but also consumers were very concerned. Some brands combine mosaics and antique effects to create new processes.

At the scene, the reporter saw that solid wood flooring exhibited by various companies showed strong environmental protection, humanistic and stylistic trends, beijing blue-and-white porcelain flooring, Anxin parquet flooring, Dayou pure handmade “sculpture time” flooring and other stylized The design was well received by the audience.

As far as the entire home improvement is concerned, parquet flooring is a relatively high-end fashion trend. Compared with the past, parquet flooring is now more thematic, personalized, and diverse. The appearance of the parquet flooring product is beautiful, which is a product that combines practicality and artistry. The industry believes that parquet flooring may become a consumer trend for a period of time in the future.

Solid wood flooring will become a consumer trend

With the popularity of floor heating, solid wood flooring is welcomed by the market for its excellent stability, solid wood feel and high cost performance. At the exhibition, almost every brand will launch its own parquet products. The industry generally believes that solid wood flooring is increasingly suitable for high-end consumer groups, and the cost advantages of solid wood flooring in the production process and sustainable energy development will eventually be widely accepted by consumers and occupy a vast market share.

A floor brand president believes that solid wood flooring will become a consumer trend. "This is also in line with environmental protection, and it is also more economical. From the floor of the species, white oak, red oak, cherry wood, teakwood in terms of these things, oak is still a mainstream, but other wood species are also blooming. In terms of type, the composite floor tends to be wide and long slabs, but from the moment we look at this exhibition, I feel that the floor panels with our current small panels are also the next trend because the wide slabs are in the entire shop. The loading effect can only be relatively limited in its coloring, surface treatment, such as carbonization, smoke, reversion, drawing, and then through the coloring system to make it a change, but this small piece of this composite floor , It can be done in addition to these processes, just mentioned these can be done at the same time, it can be diversified by paving the way to make the floor to form a more lively or more personalized.


Exhibitors pay attention to product technology patents

It is not difficult to find that it is not difficult to find a trade show in a circle. Nowadays, flooring companies have not only spared no effort in promoting new products in terms of product technology, but also “playing patterns” in materials and colors. At present, many companies in China have independently developed new patented products. Perkins Flooring's patented “three anti-locking” patents for wood flooring materials that are easily damaged and easily deformed. BAL floor is committed to the development of floor heating with solid wood flooring, overcoming technical difficulties, the introduction of pure solid wood double lock geothermal floor.

It is precisely to see China's huge market potential, technological advancement, and continuous introduction of patented products. UNILIN, the world's leading supplier of flooring, panels and thermal insulation materials, revealed in an interview with reporters that its subsidiary Unilin Technologies plans to gradually transform itself into a professional consulting agency providing integrated services such as intellectual property management, protection and authorization to enterprises, and expand the scope of patent services for Chinese companies.

Mr. Bart Van der Stockt, the head of Unilin's global technology department, introduced that UNILIN has accumulated deep intellectual property protection and patent licensing experience during the global promotion of flooring patents over the past decade or so. In Europe, unilin has begun to cooperate with some floor companies with innovative ideas to provide a full range of services from patent applications to licensing and successfully help them turn patents into profitable sources for the company.

Mr. Spodada said: "In recent years, with the rapid growth of China's economy, various innovative ideas have emerged in an endless stream. Chinese companies have gradually acquired more proprietary patents and higher awareness of intellectual property protection. In China, there are More than 90 flooring companies and Unilin signed Unilic's patent licensing agreement, and we hope to bring the successful management model of Unilin's Technical Department in Europe to China, relying on our extensive experience in patent licensing and protection in the flooring industry and globally. The network, with the help of the general trend of Chinese companies going abroad, will better promote the self-owned patents of Chinese companies to the global market."

High-end products take personalized custom routes

In the face of a sluggish market, some well-known brands have opened up high-end markets and taken a customized route. On March 27th, China Flooring Holdings Co., Ltd. organized the signing ceremony for the acquisition of the high-end solid wood brands of Muxiangju to expand the customized high-end market. The reporter saw in the exhibition hall that the wood flooring product of Muxiangju could reach 6 meters in length and be processed for the whole tree slice. It can be “customized” according to the room type, and the length can be arbitrarily chosen. The staff explained to reporters that all of the woody homes are "real materials and they can also be used on the floor." Although the price of woody homes is as high as several thousand yuan per square meter, its "magnificent" momentum is attractive. Many exhibitors stopped to watch.

In addition, following the in-depth cooperation with the US Department of Agriculture and Trade in 2011, the introduction of American red oak species, and the successful hosting of the first American Nature Flooring Festival of Nature Home, Nature Home launched the “Indonesian Java Teak Floor Festival in Indonesia”. To increase the international cooperation of high-quality wood species and introduce Indonesia's “national treasure”, Java Teak, to popularize Indonesia's Java tea excellent teak flooring products for Chinese consumers. It is reported that teak is one of the earliest wood species used by Chinese families and has long been known as “pomelo” in the flooring industry. Today, the finest teakwood resources that are legally available are particularly valuable, and teakwood from Java Island, Indonesia is becoming one of the best choices in the world for material quality, availability, and legal sustainability. (Source: Youth Daily)