The 3rd Shanghai Family Fair
Invitation card
Home Decoration / Building Materials / Furniture / Wardrobe / Cabinet / Floor / Bathroom / Ceiling Ceiling / Ceramics / Doors and Windows
2011.3.11-13 Shanghai Everbright Convention & Exhibition Center ( No. 88 Caobao Road )
WWW.SHFEXP.COM
organizer
Shanghai Decoration Industry Association
organizer
Shanghai Huamo Exhibition Service Co., Ltd. Taizhou Municipal Committee of China Council for the Promotion of International Trade
Support Units Â
Shanghai Urban and Rural Construction and Transportation Committee, Shanghai Pudong Trade Promotion Council  Shanghai Taizhou Chamber of Commerce  Guangzhou CCPIT  Suzhou CCPIT Wuxi CCPIT Nantong CCPIT Wenzhou CCPIT Jiaxing CCPIT  Jinhua CCPIT
Statistics of past home fairs
28,000 people visited and purchased, with a turnover of 135 million yuan, creating the first exhibition of China's home furnishing procurement
Leading the production and consumption, and directly facing the terminal, the Shanghai Home Expo innovatively integrates the entire home furnishing procurement chain such as home decoration design, home furnishing construction, home furnishing materials, and furniture soft decoration.
"First Shanghai Home Expo" was successfully held in December 2009, 500 booths, an exhibition area of 10,000 square meters, more than 200 exhibiting companies, 1.5 million people visited the purchase, closing more than 9,000 yuan. "The Second Shanghai Home Expo" on July 17, 2010 -19 days successfully held in Everbright Convention & Exhibition Center, start another wave of home improvement purchases, 1000 booths, an exhibition area of 20,000 square meters, dozens of Ding-class home improvement The company joined hands with hundreds of first-line home furnishing brands and exhibited at the venue, creating a revolutionary era for Shencheng home furnishing. 28,000 people visited and purchased, with a turnover of 135 million yuan. The Home Expo has become a "vane" that leads home purchase and home consumption in Shencheng.
Prospects for the 2011 Shanghai Family Fair
Linkage of the three pavilions, exhibited in the full pavilion, creating a home furnishing flagship ceremony
Third Shanghai Home Expo "to be held at the Everbright Convention & Exhibition Center on March 11, 2011 -13 days, 1,500 booths, an exhibition area of 30,000 square meters, three Hall linkage, full exhibition hall, to create a home purchase flagship festival .
"The Third Shanghai Home Expo" is the peak season of annual decoration. The "low carbon, environmental protection" atmosphere created by the successful conclusion of the Shanghai World Expo will bring another "warm stream" to the home improvement industry.
According to data from the Shanghai Decoration Industry Association, structural changes have taken place in the Shanghai home decoration market. The secondary decoration has entered a vigorous period. It is expected that within three to five years, the total amount of residential renovation will exceed 10 billion yuan. This brings new business opportunities to home improvement, building materials, furniture and soft decoration companies.
schedule
1, Registration & Move: March 2011 9-10 [9: 00-17: 00] Â Â Â Â
2, the opening ceremony: March 11, 2011 [9: 30-10: 00]
3, extension opening: March 2011 11-13 [9: 00-16: 30] Â
4. Closing time: March 13, 2011 [15:00]
Charges
1, the light rent (36 square meters): A region of the light: 10,000,000 / m², B to area light: 900 yuan / m², C region to light: 800 yuan / square meter.
2, standard booth (double-sided openings, each float 10%): A standard booth area: 10,000 yuan / a, B Area Standard booth: RMB
9000 yuan / month, C District Standard Booth: 8000 yuan / month; Note: Standard booth includes: boards, fascia board, a negotiating table, two chairs negotiations, a 220V power outlet.
3. Brand launch meeting or technical exchange meeting.
Note: Pay per 10,000 yuan / hour (with only venue / PA equipment / projector / DVD)
4. Charge standard for series advertisement release: see also the attachment.
Exhibit scope
1. Home improvement services: home decoration, home improvement design, related enterprises, etc .;
2. Series furniture: living room furniture, bedroom furniture, dining room furniture, soft sofa, children's furniture, study furniture, wardrobe, shoe cabinet, etc .;
3. Soft home decoration: bedding, curtains, home accessories, art collection, etc.
4. Floor wood industry: solid wood floor, composite floor, rubber floor, interior door, plastic steel window, invisible window, paint door, etc .;
5. Comprehensive building materials: paints, pipes, decorative glass, overall stairs, decorative hardware, wallpaper, lighting, home appliances, etc .;
6. Bathroom ceramics: overall bathroom, sanitary ware, ceramic tiles, shower room, faucet, bathroom hardware, bathroom appliances, etc .;
7. Kitchen facilities: overall kitchen, overall cabinets, kitchen appliances, water purification facilities, sinks, kitchen hardware, etc .;
Advertising plan
Integrate the main media such as plane, TV, outdoor, and network, based on the timely highlights of Shanghai Home Expo, participating brands, and preferential activities of manufacturers, etc., relying on the characteristics of Shanghai people's household consumption, combined with the exhibition activities, according to the pre-, mid-, In the latter three phases, rolling propaganda will be carried out in all directions, from multiple angles and in multiple series to promote home fairs with the widest perspective and scope. In order to be brilliant and continuous, create a strong momentum.
1. Print media: Morning News, Xinmin Evening News, Jiefang Daily, Evening News, Times, Oriental Morning Post, Real Estate Times, etc .;
2. TV stations: Shanghai TV Station No. 1 Financial Channel, Shanghai People's Broadcasting Station, etc .;
3. Outdoor media: Place outdoor billboards, POP ads, elevator advertisements, etc. in the main home building materials market cluster areas and newly opened community in Shanghai , and regularly send home expo news, visit coupons, tickets, etc .;
4. Online media: United Soufang, Sohu.com, Sina Leju, Netease, Huicong, Shanghai Groupbuy, I love my home, furniture shopping guide and more than 100 industry professional online media, promote the Shanghai Home Expo ;
5. Other media: Shanghai is home industry business owners and 200,000 prospective database SMS group sending 100,000 exhibition tickets in advance network, telephone booking delivery.
Home Expo Event Arrangement
While exhibiting the latest products of participating companies in an all-round way, Shanghai Home Expo will build a comprehensive interactive platform for exhibitors and citizens, home improvement companies and materials vendors, furniture and soft decoration through colorful activities to fully explore "Trade, green home, environmentally friendly home" and other exhibition connotations, in order to fully demonstrate the brand effect of the Shanghai Home Expo. The main plan is to arrange the following exhibition activities:
※Interactive activities:
1. One yuan auction for furniture and building materials; Â Â Â Â Â Â Â Â Â Â Â Â Â Â 2. Credit signing of famous furniture and building materials enterprises;
3. Press conference of furniture and building materials fashion brands; Â Â Â Â Â Â Â Â Â Â Â Â 4. The selection and construction of the best booth design and construction activities of the Home Expo;
5. The selection of the most popular brands at the Home Expo; Â Â Â Â Â Â Â Â Â Â Â Â 6. On-site sweepstakes for placing orders (winning 100% );
7. Place orders at the home expo, cash back activities of the organizing committee; 8. On-site group purchase activities for 10,000 people;
9. Sending material vouchers with home improvement orders on site and sending home improvement vouchers with building materials orders.
※ Exchange activities :
1, 2011, home building materials industry marketing exchange; Â Â Â Â Â Â Â Â Â 2. Special Forum on Modern Home Decoration Development Trends;
3. Special meeting for home improvement building materials and furniture enterprises; Â Â Â Â Â Â Â Â 4. Public consultation consultation on home improvement knowledge;
5. Environmental protection and energy saving home products Grand View Garden; Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 6. Special promotion meeting of green environmental protection products;
Exhibitors
According to the following contact information, obtain the exhibition floor plan and exhibition contract from the Shanghai Home Expo Organizing Committee. The contract is signed, the relevant costs will be transferred to the exhibition designated account (see the exhibition contract) to determine the booth, and the company profile and selected advertising design The information is sent to the organizing committee in time.
Contact information :
Address: Huangpu District Road 255 Daelim Ming Wah Building 1, Room 602
Phone : 021-63457779-8014 Â Â Â Â fax
Http: Â Â Â
Contact: Mr. Lin             Mobile: 13162922789
For more furniture information , go to http://news.gojiaju.com/
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