" Furniture in the furniture industry is intensifying", " Furniture in the furniture market", " Decrease in the performance of furniture companies", etc. have become the annual sensitive words of the furniture industry in 2012. However, in the severe market environment, Sichuan furniture industry has grown significantly against the trend. But we learned from the furniture industry in Sichuan Province Chamber of Commerce 2012 annual meeting, in 2012 from January to November Sichuan furniture industry output grew 27.24%, far exceeding the growth rate of 11.73 percent over the same period of Guangdong, the highest in all regions of the furniture industry.
In the furniture industry, the gap between "Made in Sichuan" and "Made in Guangdong" is gradually narrowing. In 2013, the Sichuan Furniture Industry Chamber of Commerce proposed to strive to double the annual sales of Sichuan furniture to 120 billion yuan in two to three years, accounting for 10% of the national consumer market.
The influence of furniture is increasing in Sichuan or Guangdong
Appear to be more flexible and comfortable while Sichuan furniture brands mainly due to the channel, in response to the crisis affecting the overall decline in first-line market, the Soviet Union first pioneer of Chengdu Industrial Co., Ltd. Deputy General Manager said. According to Zhong Wenhua, chairman of Haodi Furniture, Sichuan furniture's "benefit and not expensive" product positioning and the business philosophy of small profits and quick sales of Sichuan furniture companies have made Sichuan furniture have a great influence in the second and third tier markets. The secondary and tertiary markets are relatively less affected by the regulation of real estate. Therefore, facing the "furniture of the furniture industry", the days of Sichuan furniture companies are relatively better than those of coastal furniture companies.
In the furniture market , the gap between 'Made in Sichuan' and 'Made in Guangdong' is gradually narrowing, and it has even more advantages in terms of geographic radiation and marketing strategy. Wang Xuemao, president of the Sichuan Furniture Industry Chamber of Commerce, said that due to the fact that it is focusing on the central and western inland markets and catering to the current country ’s need to accelerate the process of rural urbanization, Sichuan furniture industry has grown faster than Guangdong under the current industry adjustments. But the fact remains that the total output value of the furniture industry in Guangdong continues to lead the country.
Furniture brand development team attack
As for the future development of furniture brands , the Sichuan Furniture Industry Chamber of Commerce has put forward a development plan of "expanding and increasing sales volume".
According to the plan, starting from 2013, we will gather superior brands, attack together, dig deep, and enter the first-tier urban consumer market, and deepen the second- and third-tier markets, and strive to use two or three years to make Sichuan furniture in the existing With annual sales of 60 billion yuan, accounting for 6% of the total 101 billion furniture consumption market in the country, it doubled to reach 120 billion in annual sales, accounting for 10% of the national consumption market.
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