2015 China (Guiyang) New Year New Year Shopping Expo

Time: February 5th - 11th, 2015

Venue: Guiyang International Convention and Exhibition Center (No. 1 Huizhan East Road, Guanshan Lake District, Guiyang City)

Invitation card

organization

Organizer: Guizhou Food Industry Association

Guiyang Yuming Exhibition Planning Co., Ltd.

Co-organizer: Guizhou Food Association

Organizer: Guiyang Yuming Exhibition Planning Co., Ltd.

Foreword

The Spring Festival is the warmest and most grand festival in China's traditional festivals, and it is also the golden season for business promotion. On the eve of the Spring Festival, urban and rural residents always have the traditional habit of shopping. In leisurely shopping, seek pleasure and joy; in shopping, welcome the arrival of the new year. This is not only an objective need to greet the old and welcome the new, improve life, but also the inheritance of the traditional culture and customs of the Chinese nation.

2015 China Guiyang New Year Shopping Expo (hereinafter referred to as “Expo”) is a large-scale, high-level, comprehensive annual sales exhibition. With the theme of “Healthy China Year, Happy New Year”, this year's Expo aims to provide a happy collection of purchasing, entertainment and consumption for Guiyang and even Guizhou people through the exhibition form of the Expo and the various Spring Festival folklore activities. The shopping platform, at the same time, builds a new year trading platform for the majority of manufacturers, distributors and consumers to promote the circulation of goods and prosper the new year market.

Shopping Festival Series

1. Chinese Traditional Years - China Street Temple Fair

2, attract attention to focus on detonation - large interactive game area

3, unique and innovative online interaction - New Year blessing SMS collection contest

Shopping Festival Eight Marketing Plan

1. TV, newspapers, and online media reports gather popularity

2, direct investment newspaper home advertising gathering awareness

3. Strategic cooperation media targeted publicity key enterprises

4, bus body advertising, mobile TV mobile communication

5. Building and community advertising locks community consumer groups

6, professional shopping website information release to enhance visibility

7, the ticket is added to the audience

Shopping Festival overall promotion

The Expo will focus on pre-publication and hype, highlighting the highlights during the 2015 China Guiyang New Year New Year Shopping Expo, using the media resources inherent in the organizers to link the media resources of the same city to form a media-wide linkage of newspapers, magazines, internet and television. Propaganda pattern.

Propaganda methods: activities, hard broadcasting, radio and television, dynamic reports, topic hype.

1) Network: The “New Year e-purchasing” is the official website of the organizer of the event, opening the online New Year Shopping Expo, focusing on the whole process of network promotion and maintenance, and coordinating and coordinating the publicity reports of the major domestic and new-related networks. At the same time, Guiyang related network forum will release relevant activities for this Expo.

2) Flat Paper media: Mainly based on Guizhou Metropolis Daily, supplemented by Guiyang Evening News, Xinbao and other newspapers and periodicals, comprehensively publicizing and promoting the highlights of the Expo activities and interactive activities to attract the attention of the general public.

3) TV media: TV stations in the same city, such as: people pay attention to, live broadcast Guiyang and so on. In the first half of the year before the expo, you can get a promotional video of the event, and play the countdown promo of the Expo 10 days before the event and add some news reports.

4) Radio stations: The same city radio stations such as: Guiyang Traffic Radio, Guizhou Traffic Radio, Guizhou Music Broadcasting, etc., jointly promoted the event; the propaganda form is the event propaganda announcement broadcast, the opening countdown broadcast, and the series of news reports.

5) Mobile phone text message: United Mobile, China Unicom, and telecom companies send 1 million new spring shopping text messages.

6) Community posters: The posters and sweepstakes tailored to the Expo will be organized. The organizing committee will contact the community to post 5,000 posters and 100,000 free sweepstakes in the community to make full use of such publicity methods. To increase market attention and build popularity for this Expo.

7) Body and building advertisements: covering the communities of Guiyang and Dizhou.

8) Local network forum/community: (Guizhou Forum, Guiyang Forum, Guizhou Metropolitan Network, Zunyi Online, Zhijin Forum, Shixi Road Community, etc.) and comprehensive forum (Tianya, Xiqiao Hutong, Netease, Baidu Guizhou, Guiyang, etc.) ), City WeChat (Loshilin City, new goals) and other full-time publicity, focusing on attracting media attention, participation, and interaction.

9) Tencent QQ client: Lock all QQ customers in Guiyang.

Exhibitors' four major value-added benefits

Create exhibitors to set up the Guizhou market and radiate the base point of the southwest region

(1)—— Face-to-face with buyers and discover potential customers

(2)—— Authoritative evaluation of the company to enhance credibility, visibility

(3)—— Provide corporate marketing consulting services and expert technical advice and advice

(4) - Mainstream media interview company

Exhibition area and scope of exhibits

q Sugar and wine food area: specialty foods, grain and oil foods, snack foods, meat and poultry meat products, baked goods, nutritious health foods, imported foods, frozen foods, and fast foods all over the country;

Seafood, aquatic products, dairy products, roasted seeds and nuts, etc.;

All kinds of high school wine, wine, liquor, beer, old wine, health wine, health drink, carbonated drink, juice drink, lactic acid bacteria drink, candy, etc.;

Tea, tea set, coffee, etc.;

q Green agricultural products area: local green pollution-free, green food, organic food, pure natural food, famous native products and special agricultural products;

q Clothing and home area: cashmere, clothing, shoes, hats, bedding, fur, Leather goods and bags, wedding dresses, wedding photography, fabrics and household items;

q Daily necessities: household appliances, kitchen utensils and supplies, toys, accessories, cosmetics, various baby products, cooking equipment, electric vehicles, bicycles, electrical products, etc.;

q Featured craft gift areas: gold, jewellery, coral, popular accessories, diamonds, etc.; gifts, ornaments, handicrafts, antique calligraphy and painting, stone, root carving, jade, porcelain, stone carving, ornaments, flowers, bonsai, etc.; New Year pictures, couplets, Annual calendars, paper-cuts, decals, handicrafts, cultural souvenirs and other festive items; shopping cards, club consumption cards, etc.;

q Characteristic comprehensive service area: housekeeping service, courier service, bank, supermarket, hotel, real estate, home decoration, tourism agency, etc.

Exhibition rules

1) Participation fee

2) Exhibition advertising

3) Exhibitors' notice

1. Exhibitors are required to provide copies of relevant business licenses, production licenses, circulation licenses, quality inspection reports and other relevant documents (with official seal) and fill out the "Exhibition Agreement". The dealer must also provide a proxy letter of attorney and company-related documents;

2. The booth arrangement shall be based on the principle of “first apply, first registration, first arrangement”;

3. In order to ensure the overall image of the exhibition, the organizing committee reserves the final adjustment right of the booth;

4. Margin payment: All participating companies will sign the “Exhibition Guarantee Agreement” and pay the participation deposit according to the standard of 3,000 yuan/booth/extension (the open space booth is calculated by the actual area equivalent to 9 square meters).

Exhibition process

o Contact the shopping festival organizing committee, request information, booth map and business representatives of the organizing committee, select the booth to sign the contract and pay the money to prepare the exhibit materials, exhibits, personnel, travel arrangements, according to the "Notice of Participation" to prepare accordingly Paying the participation deposit, signing the participation guarantee agreement, and dismantling the exhibition

The above is a special draft by Suzhou GO Jiaju.

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