The "old-for-new" signboard hanging in the store.
At the end of December, Beijing's furniture “trade-in†project will be completed. Compared with last year, this year's trade-in from July 1st to December 31st, the activity time is long, the propaganda is increasing, and the participating companies are many. The sales of each home store have increased month by month. However, many dismantling companies said that the pressure to participate in the public welfare "old-for-new" pressure is greater; some consumers believe that the "old-for-new" subsidy collection process is too complicated.
According to the official website of the Beijing Municipal Commission of Commerce, from the implementation of the policy on July 1 to the end of November, 11 furniture sales companies in Beijing sold nearly 160,000 pieces of four types of furniture, with a sales amount of 1 billion yuan.
The reporter learned that from July to December, about 87,000 pieces of old furniture were recycled in the “old-for-new†activity. Compared with the same period of last year, furniture sales increased by 8% on average every month. Wang Yan, director of Chengcheng Chengcheng Furniture Contract Office, said that since July 1st, Chengwai’s monthly sales have increased by 20% compared with the same period last year. Ding Ling, director of planning for Jimei Home Group, said that as of yesterday, Jimei had exchanged and recycled about 17,600 pieces of old furniture, with a total sales amount of 158,380,500 yuan. Zhu Yongli, general manager of Powerful Home Plaza Co., Ltd. said: "Since the implementation of the trade-in activities, the strong sales have increased by 20%-30% compared with the same period of last year." He Hongyi, general manager of Baiqiang Furniture, said that the "trade-in" campaign gave The top 100 brought 20%-30% of sales.
Near the end of the year, many home stores and brands are also increasing the distribution of subsidies. By mid-December, the home has already subsidized 30 million yuan; as of now, Qumei’s application for the old-for-new subsidy has received 2412; Jimei Home has issued 8410 subsidies, with a total subsidy of 6.715 million yuan.
The process of receiving subsidies is cumbersome for the collection of subsidies. Some consumers said that “the process is cumbersomeâ€, but the merchants said that “there should be no less stepsâ€.
It is understood that the entire process of furniture "trade-in" activities is divided into three steps. In the first step, the consumer purchases the product and fills in the application form. In the second step, the manufacturer sends the new furniture to the consumer's home, and at the same time pulls the old furniture away, and then sends it to the dismantling center. After the dismantling center receives the old furniture, The determination is made, and the confirmation order is returned to the sales enterprise; in the third step, the sales enterprise informs the consumer to bring the materials to the store to apply for the subsidy. The “three-step process†of “old-for-new†is not completed, and the subsidies of consumers cannot be collected.
Wang Ningning, deputy manager of the operation and management department of the Real Estate Group, said that the new furniture was not delivered to the delivery time, and the old furniture was not handed over to the brand merchants for recycling.
Wang Yan said that because “old-for-new†is a 10% advance payment by the sales company, the 5% subsidy will be refunded after the event is completed and the materials are handed over to the Beijing Municipal Commission of Commerce. Therefore, the lack of any link will affect the company to receive subsidies. These processes are interlocking and resolutely put an end to the possibility of “fake fraudulent compensationâ€. Therefore, these links cannot be “one step at a timeâ€.
Zhu Yongli, general manager of Powerful Home Plaza Co., Ltd. said that the reason for the delay in subsidy collection is firstly due to delay in delivery. If the consumer does not deliver the old furniture on the date of receipt, the next procedure will be delayed accordingly. Secondly, some merchants will receive it. After the old furniture is in stock, it will be shipped to the dismantling center when it is stored in a certain amount, which will also cause delay; in addition, if the dismantling center fails to timely report the old furniture received to the sales company, It will cause delays; in the end, the consumers themselves should submit the information comprehensively, and if the information is not complete, it will delay the processing time. Zhu Yongli believes that the most prone to time delays is the second part. The time when furniture companies deliver to the dismantling center is also an uncontrollable factor for sales companies.
The reporter visited the cost of dismantling the enterprise. The reporter learned that there is a world of difference in the amount of recycling of recycling companies. Some enterprises have “zero†recycling, while the main dismantling companies have recovered 100,000 pieces.
Xiao Li, head of Beijing Tianlong Tiantianjie Recycling Resources Recycling Co., Ltd., said that the company has not received an old piece of furniture so far. Mainly because Beijing's transportation costs are relatively high, furniture companies will consider which company to cooperate with. Chen Liang, manager of the scrap business unit of Beijing Renewable Resources Utilization Development Co., Ltd. said: "The number of dismantling this year is small, only a few dozen."
Last year's main dismantling enterprise Beijing Huajingyuan Renewable Resources Recycling Market Co., Ltd. still held the main role this year. Its manager Zhou Hui said: "So far, the company has received nearly 100,000 pieces of old furniture, which has basically been dismantled."
For such a large number of dismantling tasks, Zhou Hui said that the company is under greater pressure. He said that the company has invested more than 2 million yuan so far, mainly for manpower and site costs. From October to November, the number of workers involved in the dismantling at the peak reached more than 80 people, to ensure that the old furniture did not accumulate to the next day.
Zhou Hui revealed that the old furniture can be used very little after dismantling. Only a small amount of metal can be converted into a cost. The price of wood recycling is particularly low this year, so the company is basically not profitable.
The industry's voice consumers have plenty of time to choose. Wang Yan, the director of Chengwaicheng Furniture City Contract Office, compared with last year, this year's “trade-in†campaign is long, and consumers can choose a relatively long time. Last year, the Beijing Municipal Commission of Commerce requested that the rebate to consumers must be returned to the bank card. There is no clear requirement for this year. Therefore, for some special customers, the sales company will also consider returning cash.
The old-fashioned norm has standardized the industry price. Zhu Yongli, the general manager of the “Home-for-new†activity of the Powerful Home Plaza Co., Ltd. brought the benefits to the company, which drove sales and increased publicity. Merchants participating in the event must have a clear price, which also regulates the market and plays a positive role. It turns out that only the home of the real estate can achieve the price of the clear code. The brands in other stores are uneven. Some are manufacturers and some are dealers. It is more difficult to implement the actual price. The activity regulates the industry price and is also an objective of this event.
Consumer reminders can deliver their own furniture. Wang Ningning, deputy manager of the Group's management department, said that the time limit for consumers to hand over old furniture is limited to February 20, 2014. Consumers who purchase furniture during the activity period, due to the problem of furniture construction period, exceed the time for sending old furniture, consumers can send their old furniture to the dismantling factory by February 20 next year, so that they can still enjoy the subsidy for the old-for-new .
The documents must be complete. Consumers should complete the documents required by the merchant, including the required identity documents (such as temporary residence permits or residence permits for Beijing hukou), purchase contracts, purchase invoices, and “replacement†vouchers. I went to the sales company to apply for the subsidy. If the consumer's formalities are complete, he can get the subsidy smoothly after purchasing the product.
Participation must be "three people in one"
The Beijing Municipal Commission of Commerce clearly stipulates in the “trade-in†that the activities require “furniture buyersâ€, “new furniture to sign and send old people†and “receiving subsidies†must be the same person. The signing of the new furniture in the middle can not be found on behalf of the person, if the modern signing situation, you can not receive the subsidy.
At the end of December, Beijing's furniture “trade-in†project will be completed. Compared with last year, this year's trade-in from July 1st to December 31st, the activity time is long, the propaganda is increasing, and the participating companies are many. The sales of each home store have increased month by month. However, many dismantling companies said that the pressure to participate in the public welfare "old-for-new" pressure is greater; some consumers believe that the "old-for-new" subsidy collection process is too complicated.
According to the official website of the Beijing Municipal Commission of Commerce, from the implementation of the policy on July 1 to the end of November, 11 furniture sales companies in Beijing sold nearly 160,000 pieces of four types of furniture, with a sales amount of 1 billion yuan.
The reporter learned that from July to December, about 87,000 pieces of old furniture were recycled in the “old-for-new†activity. Compared with the same period of last year, furniture sales increased by 8% on average every month. Wang Yan, director of Chengcheng Chengcheng Furniture Contract Office, said that since July 1st, Chengwai’s monthly sales have increased by 20% compared with the same period last year. Ding Ling, director of planning for Jimei Home Group, said that as of yesterday, Jimei had exchanged and recycled about 17,600 pieces of old furniture, with a total sales amount of 158,380,500 yuan. Zhu Yongli, general manager of Powerful Home Plaza Co., Ltd. said: "Since the implementation of the trade-in activities, the strong sales have increased by 20%-30% compared with the same period of last year." He Hongyi, general manager of Baiqiang Furniture, said that the "trade-in" campaign gave The top 100 brought 20%-30% of sales.
Near the end of the year, many home stores and brands are also increasing the distribution of subsidies. By mid-December, the home has already subsidized 30 million yuan; as of now, Qumei’s application for the old-for-new subsidy has received 2412; Jimei Home has issued 8410 subsidies, with a total subsidy of 6.715 million yuan.
The process of receiving subsidies is cumbersome for the collection of subsidies. Some consumers said that “the process is cumbersomeâ€, but the merchants said that “there should be no less stepsâ€.
It is understood that the entire process of furniture "trade-in" activities is divided into three steps. In the first step, the consumer purchases the product and fills in the application form. In the second step, the manufacturer sends the new furniture to the consumer's home, and at the same time pulls the old furniture away, and then sends it to the dismantling center. After the dismantling center receives the old furniture, The determination is made, and the confirmation order is returned to the sales enterprise; in the third step, the sales enterprise informs the consumer to bring the materials to the store to apply for the subsidy. The “three-step process†of “old-for-new†is not completed, and the subsidies of consumers cannot be collected.
Wang Ningning, deputy manager of the operation and management department of the Real Estate Group, said that the new furniture was not delivered to the delivery time, and the old furniture was not handed over to the brand merchants for recycling.
Wang Yan said that because “old-for-new†is a 10% advance payment by the sales company, the 5% subsidy will be refunded after the event is completed and the materials are handed over to the Beijing Municipal Commission of Commerce. Therefore, the lack of any link will affect the company to receive subsidies. These processes are interlocking and resolutely put an end to the possibility of “fake fraudulent compensationâ€. Therefore, these links cannot be “one step at a timeâ€.
Zhu Yongli, general manager of Powerful Home Plaza Co., Ltd. said that the reason for the delay in subsidy collection is firstly due to delay in delivery. If the consumer does not deliver the old furniture on the date of receipt, the next procedure will be delayed accordingly. Secondly, some merchants will receive it. After the old furniture is in stock, it will be shipped to the dismantling center when it is stored in a certain amount, which will also cause delay; in addition, if the dismantling center fails to timely report the old furniture received to the sales company, It will cause delays; in the end, the consumers themselves should submit the information comprehensively, and if the information is not complete, it will delay the processing time. Zhu Yongli believes that the most prone to time delays is the second part. The time when furniture companies deliver to the dismantling center is also an uncontrollable factor for sales companies.
The reporter visited the cost of dismantling the enterprise. The reporter learned that there is a world of difference in the amount of recycling of recycling companies. Some enterprises have “zero†recycling, while the main dismantling companies have recovered 100,000 pieces.
Xiao Li, head of Beijing Tianlong Tiantianjie Recycling Resources Recycling Co., Ltd., said that the company has not received an old piece of furniture so far. Mainly because Beijing's transportation costs are relatively high, furniture companies will consider which company to cooperate with. Chen Liang, manager of the scrap business unit of Beijing Renewable Resources Utilization Development Co., Ltd. said: "The number of dismantling this year is small, only a few dozen."
Last year's main dismantling enterprise Beijing Huajingyuan Renewable Resources Recycling Market Co., Ltd. still held the main role this year. Its manager Zhou Hui said: "So far, the company has received nearly 100,000 pieces of old furniture, which has basically been dismantled."
For such a large number of dismantling tasks, Zhou Hui said that the company is under greater pressure. He said that the company has invested more than 2 million yuan so far, mainly for manpower and site costs. From October to November, the number of workers involved in the dismantling at the peak reached more than 80 people, to ensure that the old furniture did not accumulate to the next day.
Zhou Hui revealed that the old furniture can be used very little after dismantling. Only a small amount of metal can be converted into a cost. The price of wood recycling is particularly low this year, so the company is basically not profitable.
The industry's voice consumers have plenty of time to choose. Wang Yan, the director of Chengwaicheng Furniture City Contract Office, compared with last year, this year's “trade-in†campaign is long, and consumers can choose a relatively long time. Last year, the Beijing Municipal Commission of Commerce requested that the rebate to consumers must be returned to the bank card. There is no clear requirement for this year. Therefore, for some special customers, the sales company will also consider returning cash.
The old-fashioned norm has standardized the industry price. Zhu Yongli, the general manager of the “Home-for-new†activity of the Powerful Home Plaza Co., Ltd. brought the benefits to the company, which drove sales and increased publicity. Merchants participating in the event must have a clear price, which also regulates the market and plays a positive role. It turns out that only the home of the real estate can achieve the price of the clear code. The brands in other stores are uneven. Some are manufacturers and some are dealers. It is more difficult to implement the actual price. The activity regulates the industry price and is also an objective of this event.
Consumer reminders can deliver their own furniture. Wang Ningning, deputy manager of the Group's management department, said that the time limit for consumers to hand over old furniture is limited to February 20, 2014. Consumers who purchase furniture during the activity period, due to the problem of furniture construction period, exceed the time for sending old furniture, consumers can send their old furniture to the dismantling factory by February 20 next year, so that they can still enjoy the subsidy for the old-for-new .
The documents must be complete. Consumers should complete the documents required by the merchant, including the required identity documents (such as temporary residence permits or residence permits for Beijing hukou), purchase contracts, purchase invoices, and “replacement†vouchers. I went to the sales company to apply for the subsidy. If the consumer's formalities are complete, he can get the subsidy smoothly after purchasing the product.
Participation must be "three people in one"
The Beijing Municipal Commission of Commerce clearly stipulates in the “trade-in†that the activities require “furniture buyersâ€, “new furniture to sign and send old people†and “receiving subsidies†must be the same person. The signing of the new furniture in the middle can not be found on behalf of the person, if the modern signing situation, you can not receive the subsidy.
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