At the end of 2012, the real estate market has recovered slightly, but the home circulation industry, which has been lagging behind by the regulatory policies, is still in the middle of confusion. On October 15, the National Building Materials Home Furnishings Index (BHI), jointly issued by the Circulation Department of the Ministry of Commerce and the China Building Materials Circulation Association, showed that the BHI data for September was 116.58, down 4.75% year-on-year. The cumulative sales of building materials stores above designated size in China from January to September was 879.02 billion yuan, down 6.57% year-on-year. The impact on the home market in central cities and first- and second-tier cities is particularly evident.
In the face of the continued downturn in the industry, Guangzhou home stores are subject to “Bianlian†and are not optimistic. In the first half of the year, although the home market is still unclear, the home-run circulation industry has not stopped expanding. On April 29th, the 120,000-square-meter Ouyada home Guangzhou Huangshi Store opened. Almost at the same time, the Oriental International Building Materials Center in the golden section of Keyun Road announced the formal foreign investment; on May 1st, Guangzhou Beitianjian Home Decoration Plaza " turned out. Together with the newly opened Red Star Macalline Tianhe Store, Space Aesthetics Museum and Panyu's Baishi Home in the urban area at the end of last year, in just one year, Guangzhou added hundreds of thousands of square meters of home stores.
In the second half of 2012, with the retreat of the Red Star Macalline Pazhou store, and the quiet rise of various furniture factory wholesale cities and online home furnishing stores, Guangzhou home stores began to form a new pattern, and the opening news rarely came out. The expansion of the store has entered a period of stagnation. In this market situation, the home store may directly reduce the rent, or turn to the department store format, or transform into a factory wholesale city, have changed their minds to seek a good way to save the city. Among them, the issue of rent is particularly entangled, and some stores "unilaterally compromise", and some stores "hold the group to warm up", what is going on?
Square voice: store rent reduction is king or will become a major trend
In 2012, under the impact of the market cold, some home furnishing enterprises have been shut down, and the sales volume of building materials stores has been declining. The merchants who have settled in the new opening stores are “over the age of the yearâ€, and even the rental cost has accounted for more than half of the total operating costs of the store. . If the shopping malls can properly reduce the rent, it will help to ease the business pressure of the merchants and avoid the vacant shop stalls caused by the merchants' difficulty in renewing the rent. The tenants of the owners will suffer both losses. Under this circumstance, the rent reduction of the store has become the only way to balance the interests of the three sides of the store, the factory and the dealer. The person in charge of this good luck to the home plaza believes that the property-based home shopping mall must change the attitude of the landlord and share difficulties with the merchants.
In the past two years, the good luck to the home plaza in Baiyun District has twice used the rent reduction tool to become a typical representative of the Guangzhou home store rental reduction. It is understood that as early as last May, in the case that most of the store rents were unsettled, good luck came to the home to take the initiative to launch a 30% discount, which was as low as 60% in January this year. The rent on the first floor of the shopping mall dropped to 48 yuan / square, the rent on the third floor was as low as 21 yuan / square, and no management fees were added. The rent level was much lower than other stores in the same district.
Industry veterans believe that rent is the most important operating cost of merchants. Many merchants have reduced their expenses in the face of economic winter. However, if the rent of the largest part of the cost has not been adjusted, it is very difficult to tide over the difficulties. For the home store, because its essence is commercial real estate, it is undeniable that rent collection is an important means to maintain its survival. However, if the market is not optimistic, after the conflict of interest between the home store and the merchant is intensified, it must be A new balance is reached through rent adjustments. To this end, at the end of this year and in 2013, the reduction in home store rents should be a major trend in the industry.
Anti-party attitude: rent reduction is not conducive to the development of the store can not save the market from the Guangzhou market, the home store initiative to reduce rent is still in the "small play" stage, for the "down rent" market weapon, some home stores said It should be used with caution. Some people in the industry believe that the unilateral compromise of home sales to implement rent reduction does not solve the substantive problems.
In the face of the continued downturn in the industry, Guangzhou home stores are subject to “Bianlian†and are not optimistic. In the first half of the year, although the home market is still unclear, the home-run circulation industry has not stopped expanding. On April 29th, the 120,000-square-meter Ouyada home Guangzhou Huangshi Store opened. Almost at the same time, the Oriental International Building Materials Center in the golden section of Keyun Road announced the formal foreign investment; on May 1st, Guangzhou Beitianjian Home Decoration Plaza " turned out. Together with the newly opened Red Star Macalline Tianhe Store, Space Aesthetics Museum and Panyu's Baishi Home in the urban area at the end of last year, in just one year, Guangzhou added hundreds of thousands of square meters of home stores.
In the second half of 2012, with the retreat of the Red Star Macalline Pazhou store, and the quiet rise of various furniture factory wholesale cities and online home furnishing stores, Guangzhou home stores began to form a new pattern, and the opening news rarely came out. The expansion of the store has entered a period of stagnation. In this market situation, the home store may directly reduce the rent, or turn to the department store format, or transform into a factory wholesale city, have changed their minds to seek a good way to save the city. Among them, the issue of rent is particularly entangled, and some stores "unilaterally compromise", and some stores "hold the group to warm up", what is going on?
Square voice: store rent reduction is king or will become a major trend
In 2012, under the impact of the market cold, some home furnishing enterprises have been shut down, and the sales volume of building materials stores has been declining. The merchants who have settled in the new opening stores are “over the age of the yearâ€, and even the rental cost has accounted for more than half of the total operating costs of the store. . If the shopping malls can properly reduce the rent, it will help to ease the business pressure of the merchants and avoid the vacant shop stalls caused by the merchants' difficulty in renewing the rent. The tenants of the owners will suffer both losses. Under this circumstance, the rent reduction of the store has become the only way to balance the interests of the three sides of the store, the factory and the dealer. The person in charge of this good luck to the home plaza believes that the property-based home shopping mall must change the attitude of the landlord and share difficulties with the merchants.
In the past two years, the good luck to the home plaza in Baiyun District has twice used the rent reduction tool to become a typical representative of the Guangzhou home store rental reduction. It is understood that as early as last May, in the case that most of the store rents were unsettled, good luck came to the home to take the initiative to launch a 30% discount, which was as low as 60% in January this year. The rent on the first floor of the shopping mall dropped to 48 yuan / square, the rent on the third floor was as low as 21 yuan / square, and no management fees were added. The rent level was much lower than other stores in the same district.
Industry veterans believe that rent is the most important operating cost of merchants. Many merchants have reduced their expenses in the face of economic winter. However, if the rent of the largest part of the cost has not been adjusted, it is very difficult to tide over the difficulties. For the home store, because its essence is commercial real estate, it is undeniable that rent collection is an important means to maintain its survival. However, if the market is not optimistic, after the conflict of interest between the home store and the merchant is intensified, it must be A new balance is reached through rent adjustments. To this end, at the end of this year and in 2013, the reduction in home store rents should be a major trend in the industry.
Anti-party attitude: rent reduction is not conducive to the development of the store can not save the market from the Guangzhou market, the home store initiative to reduce rent is still in the "small play" stage, for the "down rent" market weapon, some home stores said It should be used with caution. Some people in the industry believe that the unilateral compromise of home sales to implement rent reduction does not solve the substantive problems.
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