A variety of marketing channels for hardware companies

In the era of faster and faster information dissemination, “wine fragrance is also afraid of a deep alley”, for all industries, companies are no exception. Even with the most solid products as the basis, brand marketing is essential, and Ou Sheng Hardware is such that, apart from making solid products, marketing is also worth noting. In terms of creativity and thinking, it occupies a leading position in hardware companies.

Layout Network leads the new trend of marketing With the advent of the global Internet era, China has more than 800 million Internet users. The Internet is a huge space. Although online marketing has gradually emerged in recent years, it gradually replaces traditional advertisements in certain aspects and provides a huge platform for companies or individuals who need to do marketing. Through the power of the Internet to expand its popularity to sell products, Ou Sheng Hardware is quite innovative in Internet marketing.

Ou Sheng Hardware official website Ou Sheng Hardware first to the official website as a starting point, in September 2011, Ou Sheng Hardware official website redesigned fresh, always updated new products, corporate dynamics, the basic situation of enterprises are displayed on the website, followed by Weibo Mobile terminals such as WeChat and WeChat are also operating steadily. In addition, online flagship stores and shops for sales are also hot, and Tmall flagship stores and HC stores are currently operating in multiple stores to increase product sales. And popularity.

Ousheng Hardware has realized both brand and product promotion. Product promotion has increased product promotion through platforms such as B2C platforms such as Tmall. Brand promotion has mainly been through Ou Sheng Hardware and Huicong.com, and actively participated in The awards of various awards, such as actively participating in the brand event hosted by HC Hardware Network, were registered in 2011 and 2010 to participate in the selection, and in 2010 won the "top ten outstanding network operators", looking forward to Ou Sheng Hardware in the 2013 annual evaluation New honors.

The overall layout of the offline store in addition to the network through the promotion of the brand, Ou Sheng Hardware Online is also unambiguous, direct sales, agency franchise stores so far nearly 300, throughout the country, is currently mainly located in southern China, including Guangzhou, Quanzhou, In Changsha, Nanjing, Suzhou, Weifang, and Taiyuan, Ousheng Hardware is currently deploying in the northern market and developing in a balanced manner. Through the layout of the national market, it has comprehensively improved its business capabilities and popularity, and has taken a solid step in building brands.

Ou Sheng hardware store layout A few days ago Hubei Ezhou store grand opening, the manager Shao Dan also said that in the period of rapid proliferation of Ou Sheng hardware brand, the store is one of the highlights, through the store and end-user interaction, opening During this period, various advertising elements, including balloons arches, stickers, POP advertisements, promotional DMs, and road shows, etc., have been effectively used, and we hope that the stores will become more and more prosperous.

Ms. Huang, general manager assistant, said that this is not enough, Ou Sheng Hardware will continue to work hard in the physical store, to enter the northern market is also taking into account the need to balance the national market, after the stability of southern China, the characteristics of the layout of the northern market, including products, Site selection, as well as recruitment agents are all in full swing. I believe this is a new challenge for Ousheng Hardware and it also means greater opportunities. We are looking forward to the new breakthrough of Ousheng Hardware.

Exhibiting Marketing Events The exciting exhibition is an excellent place for enterprises to display corporate image, corporate culture, product ideas and new products. It is also a platform for communication between companies, businesses, agents and agents. It not only promotes brands but also displays products. The resources for a good exhibition are extremely important to the enterprise. The exhibition investment is quite large, but it is more functional.

Ou Sheng Hardware Exhibition site Ou Sheng Hardware in each stage with a unique creative thinking for brand marketing, network marketing allows Ou Sheng Hardware has a certain basis, the exhibition marketing is also an important channel for the traditional hardware industry brand marketing, the exhibition is short In a matter of days, hundreds of thousands of customers will be met and leave a deep impression on the audience, which is extremely important for the product or the brand.

Ousheng Hardware actively participated in the exhibition and participated in the exhibition's innovation contest during the same period to demonstrate its strength. On November 26th, 2013, as the supporting event of China International Kitchen & Bath Expo, sponsored by China National Hardware Association, the kitchen kitchen and bathroom industry's authoritative event kitchen and kitchen innovation design contest was held at Shanghai New International Expo Center. As a well-known brand in the industry, Ousheng Hardware has independently researched and developed royal family 24K gold copper towel rack products that have been approved by kitchen and toilet industry standards experts, well-known kitchen and bathroom products designers, kitchen and toilet industry senior distributors, media representatives and other authoritative people. Unanimously praised, won the "Innovation Product Award." In order to demonstrate the contribution of Ousheng Hardware to the decorative hardware industry.

At the booth, in order to retain the hearts of the audience, Ousheng Hardware has achieved the purpose of interacting with the audience through various interactions, including exquisite products, brilliant models, and live painting, which not only attracted many eyeballs, but also reached the scene. The purpose of the exchange of people.

On the way to growth, Ousheng Hardware not only conquers the market with elegant and exquisite products, but also enhances its popularity through various forms of innovative marketing and lays a solid foundation for long-term development.