Foshan ceramics enterprises hold a global network

In the past 10 years, Guangdong Foshan ceramics enterprises have gone out of Foshan and laid a glory for the whole country for 10 years. This year, Foshan ceramics enterprises will open a new page and truly take the first step to go abroad and lay out the world. Recently, a related person from the Foshan Ceramics Industry Association of Guangdong revealed that the first stop of the Foshan ceramics enterprise to go abroad is currently locked in Thailand, and a ceramic industrial park covering an area of ​​7,000 acres will be built from 16 km to 17 km on the national road of Chachunyu. Attracting Foshan ceramics enterprises to set up factories in Southeast Asia. There is no advantage in early deployment of demographic dividends. Under the trend of economic globalization, various industries are looking for opportunities to transfer to other regions of the country and even abroad. In 2000, China joined the World Trade Organization, and the pace of urbanization accelerated, bringing a huge domestic and foreign market to the Foshan ceramic industry. It is at this stage that Foshan ceramics enterprises took the initiative to go out and carry out the national layout. “Why is it called to go out? It is because after Foshan’s adjustment of the ceramic industry in 2007, there is a new round of outreaching stage.” Huang Xiran, vice president of the Foshan Ceramic Industry Association, introduced. The person in charge of nature ceramics said that many companies believe that they can get a low-cost labor force after moving to the sub-developed areas in the interior, but their abacus is empty. Natural ceramics set up a factory in Sichuan as early as 2001. The labor cost of the mainland was indeed lower than that of the coastal area. The monthly income of first-line industrial workers was between 800 yuan and 900 yuan. After three or four years, the labor cost of the mainland has been The Pearl River Delta region is similar. In particular, in recent years, the demand for employment in industrial conversion sites has increased significantly, and the wages of skilled workers have been higher than those in Foshan. A person in charge of a ceramic enterprise believes that the needs of workers in the post-80s and post-90s have changed. The Chinese ceramics industry, which is competitive at low cost, has come to an end. "The demographic dividend and resource dividends have no comparative advantage." At present predicament difficult to achieve a single enterprise temporarily out of the country in recent years, Chinese ceramics hit by trade barriers, only for ceramic tile anti-dumping investigation will have a dozen, plus the cost of market research overseas factories, construction and other industrial chain high, There is considerable pressure on individual companies to go it alone. Huo Jinxiang, the international business unit of Xinzhongyuan Ceramics, said: “Xinzhongyuan set up a sales branch in Dubai last year, but the local ceramic raw materials need to be imported, which is not suitable for setting up a production base. It is really difficult for a single company to develop overseas markets.” Ceramics has also tried to set up a branch in Italy, hoping to open a market after sales, but it believes that all aspects of overseas construction are still immature. At the end of last year, Foshan Yashigaofu Ceramics announced that it would cooperate with French MPS art design agency and Korea Jinrong Group in the form of shareholding. “We rarely participate in the management of the Spanish branch, mainly by utilizing the influence of local brands and going to a single company. Opening the market is still very difficult." Chen Yanbin, chairman of Yashigao Ceramics, said frankly. “In fact, Foshan ceramics companies have long been planning to go global, but after all, there is no precedent. Taking this step requires careful study of international markets and international investment practices.” Huang Xiran lamented that it was not easy to go abroad. “For example, According to the practice of Thailand, investing in Thailand must find a partner in Thailand, and its share must be higher than that of foreign investors. For companies that are unable to achieve the goal of going abroad, we will set up a group to go out through the association. "In the first ten days of September, we came back from Thailand again, and the docking companies have been able to provide services for domestic enterprises to settle in policies, procedures, and financing." Pan Yongwen, director of the Foshan Ceramics Industry Association, said, "The way to take a team attack It can better avoid policy risks.” Huang Xiran also believes that if he chooses to set up a factory in Thailand, he can avoid overseas anti-dumping and help to open up local markets. Foshan ceramics enterprises are facing an upgrade and transformation, and going out is an important part. Cost advantage in the construction of ceramics industrial park in Thailand It is understood that the Foshan Ceramics Industry Association has made many inspections and ultimately chose Thailand based on its geographical advantages. Thailand is located in the hinterland of Southeast Asia and has strong radiation for the ASEAN countries. Southeast Asia has always been the main export market for Foshan ceramics. Thailand is a mineral country with ceramic raw materials. It is rich in clay resources and does not need to be imported. In recent years, a large amount of natural gas reserves have been discovered in the Gulf of Thailand, and the price of natural gas is much lower than that of Foshan. At the same time, Thailand's water, electricity and transportation costs are 30% lower than Foshan. There are more overseas Chinese in Thailand, and living habits are closer to those in Guangdong. As an open Southeast Asian country, Thailand's investment promotion policies are relatively complete. After the selection of Thailand, at the beginning of this year, Foshan Ceramic Industry Association took the lead and determined the land for 7,000 acres of industrial parks. The area is 110 kilometers from Bangkok and 60 kilometers from the port. It is located 16 kilometers to 17 kilometers from the national road of Chachunyu, Thailand. Domestic enterprises can enter the factory. “Currently, natural gas pipelines have been laid next to the plot, and nearby high-voltage towers are being erected. The cost of electricity is not high. The industrial park is close to roads and docks, which facilitates logistics and throughput.” Huang Xiran said, “Ceramic Industrial Park can be settled. 15 production companies, 50 production lines and 10 supporting enterprises. The park's products are expected to be supplied to the local area by 30%, and 70% to the ASEAN, Middle East, EU and other places."

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