Hardware industry is changing the "trace" of smart marketing

Dao is an important concept in traditional Chinese philosophy and culture. It first appeared in Lao Tzu's Chapter 25 of the Tao Te Ching: “There is something mixed, born in heaven and earth, loneliness, independence and no change. Instead of blasphemy, it can be the mother of the whole world. I don't know its name or word. "The Tao, which Daozi said, refers to the origin and universal law of the universe. Although it exists in all things, it is It is the things that constitute the common nature of all things in heaven and earth. The “Taoism” spoken by Confucius of Confucius is called “The Way of the Golden Mean,” and it is taught to humans. One way and method is to guide people; the Buddhist family also has its own “way”—middle way. This is the highest truth of the Buddhist family, that is, a medium-term idea, which includes what people often say. The "middle way" and "empty", but the essence of empty thoughts can be summarized as empty, empty and empty.

In addition to the Confucianism, Buddhism and Taoism, there are many philosophers who have made detailed explanations and explanations for the Tao. In the late Spring and Autumn Period, Fan Wei regarded Heaven as a law of development and change of things. He believed that "Earth is profitable but not arrogant; victory is not arrogant, and labor is not meritorious" ("Mandarin and Vietnamese"), and at the same time it advocates timely and positive. Enterprising; Han Feizi inherited and developed Laozi's simple dialectics during the Warring States period, viewing the Tao as the universal law of the material world, the general basis for the change and development of everything in the world, and the relationship between Daoism, morality, and reason as the universality of the material world. The dialectical unity of nature and particularity, infinity, and finiteness; Zhang Zaihe's "two processes" in the Song Dynasty derived two differences in the "gas-based theory" and the "origin theory," based on their understanding of "Tao". The genre of philosophy... In short, in the process of China’s historical development, people’s pursuit of “Tao” has not stopped, which is also conducive to people exploring the origin and laws of things and playing a certain role in the development of Chinese society. enhancement.

As the saying goes, “change will not change its roots”, the “Taoism” we are talking about today is fundamentally based on ancient philosophical thoughts. It only abandons the idealistic component of traditional thinking and is based on the real world. Or the specific facts and phenomena in the development of the industry, analyze the trajectory of the development of things from the perspective of historical materialism, and then correctly capture the objective laws concerning marketing in the hardware industry. By exploring the objective development laws of the hardware industry, we can better help companies understand the generality and specificity of the current industry development, find the driving force to promote the common development of the industry and enterprises, and to a certain extent can help companies avoid many unpredictable markets. Risks reduce the operating costs of the industry and companies.

Since 2012, we have conducted in-depth research and analysis of the hardware industry's marketing system, and through a series of arguments and summaries, we have provided a reliable theoretical basis for the hardware industry to formulate marketing strategies and expand market sales channels in the future. Here, we summarize the products, technologies, strategies and directions in the hardware marketing field in the past year, so that hardware companies can understand and grasp the development trend of the current hardware industry in an all-round and multi-dimensional manner and choose suitable for them. The self-developed marketing model provides some references and references.

With the constant adjustment and deepening of the industrial structure of the hardware industry, hardware companies gradually broke the traditional marketing model and began to embark on the road to the development of modern enterprises. A brand-new e-commerce model shines and becomes a catalyst and accelerator for the transformation and upgrading of the hardware industry.

In the modern commercial society's trading system, the rise of online shopping has laid a solid foundation for the development of the virtual economy. The Internet economy, represented by e-commerce, accounts for a greater proportion in the market economy and becomes the most in the market economy. A potential and dynamic economic operating model. Looking back, in the past, China’s e-commerce experienced many difficulties, rapid development, and rational development. Its business development model also witnessed diversified development directions. At present, China's e-commerce mainly includes several modes such as B2B/B2C/C2C/O2O, which greatly enriches the transaction mode of China's e-commerce market. Through the e-commerce platform, merchants can dedicate their new products and technologies to consumers at the first time, which not only shortens the product's time to market, but also reduces the cost of promotion. Standing in the sea of ​​business and looking around, more and more hardware companies are beginning to emerge in e-commerce and have achieved very good results.

Top-of-the-line: After more than ten years of rapid development, Chonggu has introduced hardware, sliding doors, ecological doors, wardrobes and other products, and under the guidance of “TOP - top, top; STRONG - strong and strong” corporate philosophy, Constantly making innovations and progress, becoming bigger and stronger, and seeking sustainable development have gradually become the leading leaders in the hardware industry. Under the new economic development situation, the top daring to break the inherent, single marketing model, dared to try fresh sales channels, began to embark on the development of e-commerce.

At the website of Tmall Mall’s top official flagship store, we can see top-notch products and services. Various kinds of products such as door lock series, bathroom series, sliding door series, furniture series, decoration series, and door control series are presented to consumers, allowing consumers to experience the top-notch products more intuitively and truly. Good experience. The effective operation of the e-commerce platform has expanded the top marketing channels, reduced operating costs, and increased its market performance and product rendering capabilities.

Guli: In 2012, Guangdong Gugli Security Products Co., Ltd. officially changed its name to “Zhongshan Yazahelai Security Technology Co., Ltd.”, which opened a new chapter in the development of Guli. Also taking the Tmall Mall as an example, G&I Security displayed a number of new products in its official flagship store, and included a variety of product lines including anti-theft locks, bearing hinges, hinges, lock cylinders, anti-theft locks, and door stoppers. . The focus of the recent promotion of "Gold Lock - Feng Shui Bao" lock series is also impressive among Guli Security. In addition to Taobao.com and Tmall.com, you can also find a variety of products from G.J., including JD.com, Home.com, Amazon.com, Sina.com, and SouFun.com.

Famous door locks: As a modern door lock hardware manufacturing enterprise integrating R&D, manufacturing, marketing and service, Guangdong door locks have always been at the forefront of the development of the industry, and have won the respect of the same industry with innovative development. The door locks grasp the pulse of the development of the times, see the unlimited business opportunities of e-commerce, and will promote the development of e-commerce as a marketing strategy, and establish a model of e-commerce development in the industry. In the official store of Tianma Mall's door locks, we can not only see its various products through text and pictures, but also intuitively experience the design style and styling characteristics of famous products. In addition, according to different classification criteria, Mingmen displayed products with distinct shapes and different materials on the webpage, providing consumers with relatively clear reference standards and application scope.

As a brand-new fast and convenient information transmission mode, Micoblog has become an important battlefield for entrepreneurs to compete for sales channels. Hardware companies use Weibo to carry out a series of marketing activities such as brand promotion, event planning, image packaging, and product promotion, turning Weibo into a channel for companies to communicate with the market and consumers.

As one of the irreplaceable and important industries in modern industrial manufacturing, hardware companies have become more and more rich in their marketing methods, and they are evolving towards the trend of electronic, information, and networking. First of all, through the microblogging platform can convey the company's own values ​​and product ideas; Second, the operation of microblogging marketing has low cost, simple operation, strong interaction, fast and efficient characteristics; again, companies can grasp the user's feedback information in a timely manner, And timely adjust the development strategy according to the actual situation; in the end, Weibo marketing can supplement and supplement other sales methods of the company and enhance the ability of the enterprise to resolve the crisis. Through novel multimedia technologies such as texts, pictures, videos, etc., it breaks the limitations of traditional marketing methods in terms of time, space, manpower, etc., and achieves multi-level and multi-angle interactive marketing, thereby saving a great deal of operating costs and improving marketing. Operational efficiency.

All-round safe: The “all-round” safe brand is the flagship brand in the domestic safe industry. With innovative technology research and development, excellent quality control, and perfect after-sales service, it has become a major domestic project such as the Beijing Olympic Games, Shanghai World Expo, and Guangzhou Asian Games. The company will wait for product suppliers and has won many honors and recognitions in China. Through Weibo, the all-round safes not only conveyed the basic profile information of their companies, but also made public the company's new activities, new products, and new technologies in a timely manner. With the help of the fans’ publicity and dissemination, they can quickly reach the promotion enterprise and The ideal effect of the product.

Changchun Hongda Group: The person in charge of the Hongda Group believes that Weibo marketing is based on the dissemination of social networks or interest groups and other related groups to achieve marketing purposes, rather than the acceptance and single delivery situation of traditional network marketing, and its propagation speed and scope are geometric Sexual growth, interactivity and transferability are stronger. The main point of Weibo marketing is to convey the marketing value and information of the company and to be more effective.

Foshan Digital Point: Weibo users are the mainstream people in today's society and are also the focus of mainstream consumers. In the microblogging marketing process, we must pay attention to grasping the emotions of consumers and combining them with fun, practicality, and emotions to present a flamboyant official Weibo, which can arouse the public's resonance. First of all, he is good at using hot topics and participating in all kinds of microblogging activities. Secondly, exciting content is combined with Weibo forwarding; again, effective data mining and data combing are conducted.

Marketing 4P refers to Product, Price, Place, and Promotion. Through the rational use of these four aspects and coordinated development, the company will be promoted to increase market share and obtain higher economic benefits.

Marketing 4P products, prices, access, promotion are complementary, companies in the process of product marketing promotion should fully consider these four factors, and according to the product life cycle in different stages of the key inputs. First, the product appeal: Activate the old brand in the leading product, prevent the product from entering the recession prematurely; Strengthen the new product research and development and promotion, promote the market effect quickly, create the hot selling phenomenon. Second, broaden the sales channels: increase controllable sales, extend sales networks, and strengthen the development of blank market areas. Third, the price adjustment to stimulate the market: According to market conditions to adjust the price level, the product of accurate price positioning. Fourth, promotional support: through promotions (such as gifts, discounts, incentives, etc.) to attract customers at all levels of the volume of imports in order to enhance controllable sales, make products more quickly and easily circulated to the consumer sector.

Of course, there are many practical factors to be considered in the process of the company's market operations. For example, public relations, political power, international situation, the internal and external environment of the sales market, and the emotional status of sales personnel will all affect the final effect of the market operation. However, at any time, companies must take seriously the importance of marketing 4P. Regardless of any problems in any part of marketing 4P, companies can not achieve a good marketing operation.

Conclusion:

With the advent of the globalization of economic development and the era of networking of scientific and technological information, the traditional marketing model, sales channels and network marketing models, and e-commerce channels are interdependent. Under the new development situation, the hardware industry and enterprises must also advance with the times, change their minds, and explore a new development path that is conducive to exerting their product features and service advantages, so as to be neutral in the fierce market competition. Invincible. New marketing modes such as e-commerce and Weibo marketing are just new forces in the modern market. In addition, the four marketing strategies adopted in the rational use of marketing 4P, as long as both hardware companies are concurrently, they can certainly be in the future marketing system. Show your style.